Kareena Tekwani Is Using Beauty Content to Spotlight Small Businesses

At 24, Kareena Tekwani has built a loyal following in the beauty creator space by sharing content that blends skincare advice, makeup tutorials and fashion inspiration. Based in Jaipur and ranked 71st in the beauty category, the creator behind @kareena2227_ has steadily grown her audience through relatable and accessible beauty content.

Over the past five years, Kareena has focused on creating videos that help viewers navigate everyday beauty routines. From skincare tips to makeup looks and trend-based fashion content, her posts often aim to simplify beauty for audiences who are looking for practical recommendations.

Her consistent presence online has helped her build a community of followers who regularly engage with her content. This growing influence has also led to collaborations with several well-known beauty and lifestyle brands, including Hyphen, L’Oréal, Nykaa, Nivea, Pond’s and Sugar Cosmetics.

Alongside brand partnerships, Kareena has also used her platform to highlight smaller creators and businesses. Through a series titled #SupportingSmallBusinesses, she features emerging entrepreneurs and independent brands, giving them visibility among her audience.

With average views crossing 580,000 and a Goat Score of 7.78, Kareena Tekwani represents a creator who is balancing beauty content with a broader effort to support growing businesses.

Because sometimes, influence is not just about trends—it’s about helping others grow along the way.