Tanya Singh: Science-Backed Beauty With Viral Impact

At just 25, Tanya Singh is redefining India’s digital beauty landscape with credibility, consistency and scale. Ranked 29 in the beauty category, the creator behind @itistanyasingh blends professional training with viral storytelling — a combination that has earned her a Goat Score of 8.56 and average views exceeding 4.3 million per post.

A certified cosmetologist, Singh stands out in a crowded beauty market by grounding her content in science. Whether she is decoding skincare routines, breaking down ingredient lists, or demonstrating makeup techniques, her approach reflects formal training rather than fleeting trends. That credibility is further reinforced by a strong engagement rate of 12.06%, signaling a deeply invested audience rather than passive viewers.

Her collaborations read like a global beauty hall of fame. Singh has partnered with brands such as Maybelline, L’Oréal, Olay and Garnier — aligning her platform with some of the biggest names in skincare and cosmetics. These partnerships are not just endorsements; they reflect her position as a trusted authority among young consumers navigating overwhelming beauty choices.

Recognition followed influence. Singh was named Best Emerging Influencer of the Year at the Charge Media Influencer Summit, a milestone that cemented her status as one of the most promising voices in the industry.

Operating out of Delhi, she represents a new generation of creators who combine certification with content strategy. Her genuity score of 0.7905 suggests authenticity remains central to her brand — a quality that resonates strongly in beauty, where trust determines loyalty.

More than tutorials and product reviews, Tanya Singh’s platform functions as an educational hub. She simplifies dermatology-backed advice, promotes informed purchasing decisions and encourages responsible skincare habits.

In a digital ecosystem often driven by filters and perfection, Tanya Singh proves that expertise is the ultimate glow-up.