Mridul Sharma Is Blending Beauty, DIY and Lifestyle Into a Digital Identity

At 27, Mridul Sharma has steadily built a space for herself in the fashion and lifestyle category. Based in Mumbai and ranked fourteenth, she represents a creator who grew organically with her audience — evolving her content while staying true to her original interests.

Her journey began back in 2014, when she discovered something simple yet powerful about herself: she genuinely loved DIY, beauty and fashion. What started as experimentation with makeup tutorials and styling soon expanded into a broader lifestyle narrative.

Over the years, Mridul added travel and everyday living to her content bouquet. The transition felt natural. Instead of limiting herself to beauty tutorials, she invited her audience into her world — sharing experiences, routines, and personal moments that made her platform feel less curated and more lived-in.

With average views around 4.6 lakh and a Goat Score of 8.8, her growth reflects consistency rather than overnight virality. Her audience may not be the loudest on the internet, but it is steady — and in the creator economy, consistency builds longevity.

Her brand collaborations further underline her positioning in the fashion and lifestyle space. She has worked with names such as Atlantis, Kingfisher, Tata Cliq, Manyavar Mohey, Maybelline and L’Oréal. These partnerships align seamlessly with her aesthetic — stylish, accessible and youthful.

What makes Mridul stand out is her versatility. She didn’t box herself into one niche. From beauty tutorials to travel diaries, she has allowed her platform to grow alongside her own interests.

Mridul Sharma’s journey reflects the power of evolving without losing identity. She started with a passion for DIY and fashion — and turned it into a full-fledged digital career.

Because sometimes, discovering what you love is the first step to building something lasting.