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Start-ups like Seniority Emerge as Pioneers in Catering to the Evolving Needs of India’s Ageing Population

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As India’s ageing population, with approximately 12 crore people aged above 60, continues to grow at 4 percent year-on-year, start-ups are recognizing the untapped potential in addressing the diverse needs of this demographic. Beyond the conventional focus on medical and home care, entrepreneurs are venturing into curated product offerings tailored for seniors, creating a niche market that aligns with the evolving preferences of India’s senior citizens.

In the realm of start-ups catering to the ageing population, Seniority stands out as a pioneer. Co-founded by Ayush Agrawal and Tapan Mishra, Seniority takes a unique approach by curating and selling products specifically designed for senior citizens. The start-up, launched under RPG Group’s RPG Ventures, has garnered attention and investments, totalling $6 million.

The genesis of Seniority’s vision can be traced back to an incident at one of its stores in Pune. An 80-year-old gentleman, accompanied by a family of seven to eight people, walked in and declared that he preferred shopping at Seniority because it offered products aligned with his needs. This incident encapsulated the essence of Seniority’s mission—to enhance the shopping experience for seniors and bridge the gap in the availability of products tailored to their requirements.

“The 60-plus age group is growing twice as fast as the overall population. Combined with factors such as senior citizens becoming more tech-friendly and willing to spend on themselves, as well as rising disposable incomes and pensions, we saw an opportunity that was ripe for the taking,” notes Ayush Agrawal, co-founder of Seniority, emphasizing the market dynamics that influenced their strategic entry. The senior citizens’ market is witnessing a transformation, with tech-savvy elders willing to invest in products that enhance their lifestyle and well-being. With a focus on creating a comprehensive shopping destination, Seniority has not only ventured into physical stores but also established a robust online presence, processing more than 1,200 orders a day, with an average order value ranging from ₹1,400 to ₹1,500.

Rahul Upadhyay, based in Mumbai, recognized the pressing need for organizations catering specifically to the elderly, leading to the inception of Senior Shelf in 2013. Fuelled by personal experience—spending three hours searching for a blood pressure monitor for his mother in Patna—Upadhyay established Senior Shelf as a dedicated platform to sell products tailored for senior citizens.

India, often acknowledged as a young country, harbours the second-highest population of older individuals globally. Senior Shelf aims to bridge the gap in the market by offering a curated selection of products that cater to the diverse needs of the elderly. Rahul Upadhyay, the founder, envisions the platform as a solution provider addressing the significant requirements of India’s ageing population.

The shift in demographics, coupled with changing consumer behaviour among senior citizens, has created a burgeoning market for products that enhance the quality of life for the elderly. Start-ups like Seniority and Senior Shelf are at the forefront of this paradigm shift, recognizing the potential to not only meet the existing needs but also shape the future of senior-focused products and services.

As these start-ups continue to innovate and tailor their offerings to the evolving preferences of India’s senior citizens, the landscape of products and services for the elderly is poised for further expansion. With a proactive approach to understanding and addressing the unique requirements of the ageing population, these start-ups are not only meeting a market need but also contributing to the empowerment and well-being of India’s senior citizens. The journey towards creating a senior-friendly ecosystem is underway, and start-ups are playing a pivotal role in defining its contours.

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Entrepreneurs

Rising with Ras Al Khaimah Cement: 26 Years of Innovation and Sustainability

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Ras Al Khaimah Cement Company has grown into a leading player in the construction sector of the UAE. Over the 26 years since its inception, Ras Al Khaimah Cement Company has managed to remain as a respected cement producer that has significantly contributed towards the development of the UAE and the broader region within the Middle East.

The main reason for the success of RAKCC is its strategic location in Ras Al Khaimah, which makes it easy to gain access to high-quality raw materials, and the fact that the Emirates of Ras Al Khaimah have a lot of limestone-which is one of the products most needed in cement production. Acquisition of raw materials within the region leads to a minimal risk of causing harm from environmental damage due to transport and the guarantee of better quality products. RAKCC can enjoy proximity to Saqr Port. The company could quickly and easily load vessels up to 40,000 dwt, on which exportation of cement to international markets is eased. The task of handling voluminous shipments within a minimum time frame has simply propelled the company to become one of the leading suppliers in the GCC region and elsewhere.

RAKCC was a plant based on the best technology back then to ensure cement to be of the international finest class. The pursuit of state-of-the-art technology leads its activities to date. Of raw material processing, from start to finish, each step to the final stages of production is carefully controlled for consistency and quality of the final product produced. Such dedication to excellence has helped Ras Al Khaimah Cement Company establish long-term relationships with its customers, who are mostly reliant on the company for quality, dependable cement for use in any construction projects. From infrastructure and residential to commercial developments, RAKCC cement products have become synonymous with strength and durability.

The greatest achievement of Ras Al Khaimah Cement Company is customer satisfaction, where the company creates a mutually beneficial partnership with clients through quality products delivered at the right time. The approach of its customer-centric focus towards its customers has made RAKCC a dependable company, which is now on top of the list for many contractors and construction companies in the UAE as well as the whole GCC region.

Management and employees share the same close contact with their clients to understand their needs and give them solutions tailored to their requirements. The whole idea behind this form of cooperation is it creates trust and leads to long-term relationships, which in turn continues to add growth in a company’s success and longevity. Ras Al Khaimah Cement Company also commits to environmental mitigation. The company invested on various initiatives that will make it go green and will ensure that the operations of the plant are environmentally sustainable. These include the modern technologies in the reduction of emissions and wastes, and conservations of water and energy on the production process.

RAKCC also takes its responsibility to the surrounding communities very seriously. The company works to protect the environment in Ras Al Khaimah by strictly adhering to environmental regulations and continuously improving its process to reduce its carbon footprint. With such initiatives, RAKCC aims at being a model to other companies in the region that one can balance industrial growth with concern for the environment.

Ras Al Khaimah Cement Company has been playing a pivotal role in the development of the UAE for the past 26 years through superior cement quality that has assisted in shaping the modern landscape of the nation. RAKCC focuses on achieving technological innovations, customer satisfaction, and environmental sustainability. Ras Al Khaimah Cement Company is more than just a cement producer-it’s an integral partner that will guarantee steady growth in the economy of the UAE. RAKCC is poised as it goes forward into the future, building on a legacy of quality and excellence prepared to face the challenges of tomorrow.

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Entrepreneurs

Strengthening Insurance Through Partnership: Arig’s Impact on Afro-Asia’s Markets

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Arig, as a specialist reinsurer in the Afro-Asia region, has over 36 years of honing that craft. As a trusted partner with an intimate understanding of the dynamic regional economy, Arig brings much more than security. It brings much-needed knowledge, commitment, and local know-how into the support of your growth. Arig delivers a unique level of understanding of risks in the Afro-Asia region, varying in countries with emerging economies, different regulatory regimes, and specific forms of risks. This reinsurer is relatively conversant with the risks involved with these countries and hence truly satisfies the needs of those operating in such markets. With this proactive nature, Arig can serve up custom reinsurance solutions that fit the dynamic nature of the respective economies.

Launched in 1980 and based in the kingdom of Bahrain, Arig has transformed itself not only as a regional leader but also as a truly global brand name in the field of reinsurance. Listed on both the Bahrain and Dubai stock exchanges, Arig boasts more than 6,000 institutional and private investors, signifying full backing and sound financial security to qualify as a reliable reinsurer. Among the foundations of sound security, customer-centric service, and in-depth market expertise, it has built up the reputation of the company. What stands out for Arig apart from its contemporaries is the particularity concerning how it addresses a client’s specific needs. The company provides reinsurance products with wide choices that ensure flexibility and adaptability on its side to let insurers be well-equipped to respond effectively to market demands. Whether it is property, liability, motor, or marine, Arig’s solutions are built with the insurers in mind – to help them grow and win within the ever-changing landscape.

Arig’s people are product specialists and experts in technical fields as well as deep indigenous knowledge of the regional markets of Africa and Asia, making the company uniquely positioned to add real value to clients with predictive market change signals. From regulatory movements to economic developments, the team of Arig collaborates closely with clients to help them prepare well for the future. At the core of Arig’s operations is a very strong commitment to long-term partnership. Transactions are clearly not an option, but mutual trust and shared growth into the future. Clients of Arig will benefit from the fast response time and a customer-centric approach so that customers will receive support toward the fulfilment of business objectives.

In addition, Arig has a vision for the future that also includes operating with respect for the environment. With regard to sustainable business practices growing in prominence on the global scene, the reinsurance industry is no exception in this regard. The work done by Arig is aimed at ensuring that the company’s operations are modern and up-to-date with the expectations that exist when it comes to environmental stewardship, yet always maintaining the high level of service it provides.

Arig understands that no partnership is possible without good communication. A reinsurer with deep roots in the Afro-Asia region, Arig communicates in its markets, not just literally, but certainly figuratively by being conversant with the nuances surrounding culture, economics, and regulation, all of which are shaped into nuances around insurance. This kind of expertise permits Arig to offer invaluable support to insurers: support over whether it is possible to respond to local market demands confidently.

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Entrepreneurs

Jumana Khan: Fashion, Fun, and Influence Across Social Media

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Jumana Khan is famous for her success as an oriental model, Dubai-based fashion blogger, and social media influencer. She is a raging tornado in the digital world, being a household name, mainly because of her fashion tips and trend-setting styles inspiring millions of followers in her 5.8 million followers on Instagram. She has bagged 9.2 million followers on TikTok where her creativity knows no bounds. There she showcases lip-syncing, dancing, and comedic sketches garnering a whopping 213.6 million likes. But her road to stardom on social media is not only a testament to entertainment; it is a path of hard work, fashion forward-thinking, and the authentic connection she has made with her fans.

Jumana Khan was an ardent fan of fashion; she went to Instagram, then sort of leaned into everything there while fostering an online presence that is now taking on a life of its own. From street-style styling to glamorous evening wear, Jumana’s effortless sense of style quickly captured the attention of fashion enthusiasts across the UAE and beyond. She can easily mix high-end pieces with affordable fashion and is making it possible for her style to reach a wide audience, giving her an enticing appeal in the world of influencers. Joining TikTok made her diversify her content on Instagram. She started making entertaining lip-sync videos and uploading dance routines and comedy clips that helped propel her into new levels of fame, making her one of the most recognizable faces around the world on the app. Her creativity defines her presence on TikTok, and with a very authentic and fun-loving personality, she has become relatable to millions of fans.

Major social media followings have not gone unnoticed by big brands. Jumana’s influence, especially within the fashion and lifestyle sectors, has led to collaboration projects with various high-profile companies. Some of her most notable partnerships include brands like Alhaji Perfumes, Oppo, Splash Fashion, and Intel. Every collaboration spotlights Jumana’s product integration, ensuring that her audience is engaged with the content but, more importantly, aligns with the brand message. It also opens up new avenues in the markets where she will expand while further proving her versatile facet as an influencer. To get more information on the latest of products, be it the latest gadget in the tech world or high-end fragrance, Jumana Khan has proven how flexible she can be and will continue to do so as a partner in demand by global brands.

In 2019, all the hard work and newfound popularity had finally led Jumana to an award-the Dubai Wow Award-for a very reputable accolade that honours those influencing agents whose works make a difference in their respective fields. This then spelled out a further stance where she is now placed as one of the top influencers in Dubai, opening doors to many more different opportunities in the niches of fashion and lifestyle. Her influence grows with every new post, video, and collaboration that pushes her into the spotlight. It is a quality of staying unique in this fast-changing world of social media, channeled through innovation and creativity in her craft.

Engaging is one of Jumana Khan’s strengths.  For she’s not just concerned with the content being focused on fashion or promoting a product. The important thing is to connect with people. And how does that get done? Her Instagram stories, for instance, are akin to another part of her writing down her every day; her TikTok videos, at the same time, fusing entertainment with style; Jumana makes the fans feel that they are part of her journey. This connection and appreciation keep driving her. Her fans are welcome to her sincerity and do not hide behind the fact that she responds to comments, messages, and questions that help her bond with the fans.  Such levels of interaction make her audience very loyal to her content.

Jumana Khan is one of the largest influencers in Dubai and continues with an unstoppable pace. Her style evolves as she introduces newer collaborations and fresh ideas to keep the users hooked with her. As social media continues to grow and trends keep on emerging, Jumana will stay ahead of the game being flexible. In a social media landscape characterized as fast-paced and where “likes” can dramatically change overnight, Jumana Khan has kept up with-and even stayed ahead of-her curve. Jumana has been taking the internet by storm with her interesting fashion blogs on Instagram and quirky lip-sync, dance, and comedy videos on TikTok and has earned millions of followers.

With over 9.2 million fans on TikTok and 5.8 million followers on Instagram, her magnetic presence, and relatable content have crowned her one of the top influencers in Dubai. Yet, it is the ability with which she can combine fashion, fun, and authenticity that makes her quite a beloved figure across platforms.

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