Zeynab El-Helw: The Dynamic Force behind Fashion Police and Dior

Born in London, Zeynab El-Helw has carved her niche as one of the leading fashion models and influencers in Dubai. She is the founder of the popular blog and online boutique known as Fashion Police; she effortlessly blended style with entrepreneurial flair. 

With a great career at the Wilhelmina Modelling Agency and a highly coveted position as the marketing director for the Middle East of Christian Dior, Zeynab proves her devotion through the journey that led to her successful achievements in fashion and to show, even with a family, that one can pursue their dreams toward making an impact in the industry. This encouraged her to become a model and eventually join the renowned Wilhelmina Modelling Agency, which is known for representing some of the world’s most recognizable names in the fashion industry. Her striking looks and magnetic personality quickly drew attention as a Launchpad to a successful modelling career.

Growth and opportunities were what propelled her to take the journey out to Dubai. Dubai has, over the years, emerged as a global capital of fashion. It is here that Zeynab played the coveted role of Middle East marketing director for Christian Dior. This elite position was not just an opportunity to showcase capabilities of being an apparel connoisseur, but also a stage to associate with leaders and respective brands within the industry. Her partnership with Dior only progressed her into the status of a top influencer, further supported through collaboration over the latest collections and trends that she shared to her growing audience. 

Zeynab had a blog and online boutique known as Fashion Police where she shares her insights on trends, beauty tips, and lifestyle inspiration. Once it attracted a dedicated following of fashion enthusiasts eager to learn from her expertise, popularity gained much speed. The unique perspective that Zeynab brings together-in form of her modelling experience and marketing acumen-offers an all-encompassing view to her audience: from the latest runway trends to everyday styling tips. Zeynab has worked with the likes of Fendi, Reborn, Sephora, and Salvatore Ferragamo, which shows her innovation and expertise in what she does.

Her working relations have allowed her to create premium content, where she gets to share rare collections that give their audience a first-hand look at the world of luxury fashion. On the other hand, Zeynab works with distinguished brands that give them that little competitive edge needed to blow up their creativity in the industry. Zeynab remains committed to her family. As a mother, she has always been able to balance personal and professional life, inspiring many women who need to cope with similar problems. She can multitask in maternal duties while pursuing her passion for fashion, showing resilience and commitment, meaning that one can achieve marvellous success without renouncing personal commitments. Zeynab is not only a style icon, but she is also a modern woman; everything about her is multi-dimensional. Through the stories of her life and research findings, she inspires the readers to be independent with their styles and passions. Whether it be through her blog, social media, or collaborative projects, Zeynab El-Helw most assuredly is going to be a power in the world of fashion.

Zeynab would like to see her brand expand further with new openings within fashion while retaining a subscription to her roots. As a creation of beauty and passion, inspiration surrounds everything Zeynab El-Helw does, and it is clear she is a leader and a trailblazer to shape the future of fashion in Dubai and beyond.