Working For Pets with Wiggles, Anushka Iyer

Anushka Iyer is the founder and CEO of pet-care firm Wiggles, which is a Pune-based firm that intends to provide openness to the pet sector in terms of prices, medication, diet, and healthy alternatives.
Wiggles is India’s first direct-to-consumer monthly subscription pet healthcare brand, founded by Vets For Your Pets and backed by the Vets On Call service. Wiggles’ in-house veterinary specialists help distressed pets by giving treatment in the comfort of their owners’ homes. Pet owners should only contact the company’s helpline or send an email. The employer will then schedule an appointment at a time that is convenient for them.

Anushka is a die-hard animal lover who is dedicated to changing the pet-care industry. She is attempting to assist pet parents in providing the appropriate supplements, care, medications, and advice at the appropriate time and in the appropriate amount to meet each pet’s unique needs. She enjoys looking into the future and seeing how she might redefine pet care, people, processes, and ecology in ways never seen before.
During the lockdown, they saw the need for safety and introduced our pet sanitizer. Because it was difficult for pet parents to communicate with their veterinarian, they established an online video consultation service and assured that their wet food for dogs and cats was delivered without interaction.

Her career journey has been heavily weaved around social entrepreneurship, making a difference, and ecosystem development. Her peers describe her as a progressive leader and multipotentiality who thinks outside the box and delivers real transformation and creativity to teams. She was featured in Forbes 30 under 30 Asia, Class of 2021, and named one of Silicon Asia’s 30 Best Business Leaders.