Woman Defining Dubai’s Future: Giselle Pettyfer at Falcon & Associates

Ambition, innovation, and a global appeal mark Dubai as a city. Behind the gleaming skyscrapers and record-breaking achievements lies a team that is tirelessly shaping its global reputation. Heading this effort is the dynamic CEO of Falcon & Associates, Giselle Pettyfer. With a career of leading high-profile roles in international communications and a deep passion for showcasing Dubai’s potential, Pettyfer has come to be a pivotal figure in defining the emirate’s image as a hub for business, culture, and opportunity.

As the CEO of Falcon & Associates, Giselle Pettyfer leads an organization tasked with enhancing Dubai’s reputation on the global stage. From managing international perceptions to collaborating with both government and private entities, her role is to ensure Dubai remains a beacon of innovation and opportunity. Falcon & Associates, established to amplify Dubai’s global standing, is more than just a communications firm. It is a bridge between Dubai’s aspirations and the world’s perception. She has helped bring much-needed attention to the region as a leader of the organization, a force promoting Dubai as a destination for business, culture, and lifestyle.

Like Dubai itself, Pettyfer’s journey to leadership in Falcon & Associates is truly remarkable. The Cambridge graduate cut her teeth on high-stakes communications work for the International Olympic Committee as head of communications, then corporate communications for Jordan Grand Prix. These roles equipped her with experience in handling global events and complicated narratives, making her perfectly suited for Falcon & Associates. One of the high points of her success involves her role in helping Dubai win the bid to host World Expo 2020. This event put Dubai on the world map as the centre of innovation and culture, hence stamping it as a progressive city.

Under Giselle Pettyfer, Falcon & Associates have highlighted the various attractions that Dubai has to offer. This emirate is not merely a business centre; it is also a melting pot of cultures and a hotbed of innovation. Her team focuses on showing how this land of opportunities allows diverse people to thrive. Pettyfer knows that the global market and adjusts the campaign accordingly depending on the segment. This includes campaigns to attract businesses, the luxury lifestyle Dubai offers, and acting as a melting pot of cultures.

Giselle Pettyfer’s work goes beyond immediate branding efforts. She is laying the groundwork for Dubai’s future as a global powerhouse. By fostering partnerships with international entities and creating platforms for dialogue, Falcon & Associates under her leadership ensures that Dubai’s narrative aligns with its aspirations. Her ability to combine strategic vision with operational excellence makes her an invaluable asset in Dubai’s journey of growth.

Since moving to Dubai in 2009, Pettyfer has enjoyed the vibrant, ambitious culture of the city. At Falcon & Associates, her work is a personal commitment and a way to contribute to the city’s legacy.

Pettyfer’s leadership is about collaboration, innovation, and a powerful desire for Dubai. Whether it’s focused on building and promoting initiatives that drive economic growth or promoting cultural exchange, Pettyfer makes a difference across the emirate.