White & Co: Dubai’s Fastest Growing Real Estate Brokerage Redefining Industry Standards

White & Co Real Estate, based in Dubai, has quickly established itself as one of the most recognizable names in the property market, setting a new benchmark for service excellence and client satisfaction. The firm has grown at a tremendous clip since founder and CEO Calum White established the business toward the end of 2020 to become the fastest growing real estate brokerage in the city. With a focus on agent welfare, superior client services, and commitment to innovation, White & Co has been standing out from the traditional real estate firms of Dubai.

Calum White founded his company, White & Co, targeting the creation of a real estate firm that cared for the welfare of its brokers and provided outstanding service to clients. Calum had witnessed firsthand how many firms were actually overburdening their employees with visas, licenses, and other really essential costs after nearly seven years in the real estate industry of Dubai. These challenges, he realized, were associated with stress and under-supported agents, thus affecting service quality. Wanting this to change, Calum founded White & Co as a brokerage “for the broker”, with a focus to eliminate some of the stresses involved in being a real estate agent so that they are properly prepared for excelling at their job. The company’s philosophy is based on a pretty simple yet powerful concept: “If you look after your employees, then they will look after the client.” This employee-first approach has led not only to happier, more motivated agents, but also to a far better buying and renting experience for those buyers and tenants, says Bennett.

Within three years, White & Co experienced phenomenal growth to become the fastest-growing brokerage in Dubai’s highly competitive real estate sector. Their dedication to helping its agents with relentless improvements in the skills and tools used really sets them apart from competition. Thus, White & Co has gained not only a loyal client base but expanded its team to over 300 property experts, handling thousands of transactions each year.

Fast success for White & Co could also have been driven by authenticity, hard work, and a never-dying desire for success. Unlike most of the other traditional real estate houses, most people get so caught up playing the numbers game that White & Co stuck to providing value through true interactions and superb customer service.

White & Co, in such a short period of time, has shown great expansion while ensuring that the brokerage house in Dubai remains on strong footing. Additionally, it has been rated continuously highly on Google rating 4.9/5 based on more than 800 reviews, which essentially goes to speak for the quality of service and professionalism to which customers have become accustomed. For instance, in 2023 alone, it completed over 3,500 property transactions for White & Co. This gives testimony to the company’s strong presence in the market, able to cater for the wide variety of needs clients may need within Dubai. A boost in this sector was not a success story left unnoticed. A host of awards and accolades have been conferred on White & Co for its outstanding performance in the real estate sector, further consolidating its legitimacy and influence as a market leader.

White & Co is an organization that puts its clients at the heart of all its endeavors. The company realizes that in buying, selling, or leasing a property, a significant decision is involved, so it strives to provide a smooth, hassle-free process to their clients. White & Co takes its time and clarifies the process to its clients in how a client’s individual needs best can be achieved.

White & Co provides comprehensive services to its clients who are interested in buying a luxury villa, renting an apartment, or even seeking investment opportunities. White & Co uses the most modern resources and technologies, thus ensuring that the firm can provide the latest and most up-to-date information regarding investments one would make and other necessities in making informed choices about investments.

It cannot be defined merely by numbers and transactions, but rather in relation to a whole team built of passionate individuals driven toward excellence. The culture of the company attracts the best in the industry, in addition to supporting brokers who are given proper training, support, and resources that would make them successful. This has made White & Co an employer of choice within the Dubai real estate sector with a team of over 300 property experts sharing a common goal- to deliver excellent service to customers.