BUSINESS
Vittal Ramakrishna- Founder of Kreate
Vittal Ramakrishna is the founder of Kreate, formerly CrowdPouch, India’s first pre-sale platform for high-end handmade goods. Even in the midst of the pandemic, the platform has created a viable strategy for preselling by enrolling thousands of artists and facilitating sales of these exclusive products.
Vittal wanted to return to India and make a difference after spending over a decade working in the alternative finance business across Europe. Vittal happened to connect with a couple of his pals who were selling customized artwork and handmade products on Instagram while contemplating his future plans by chance.
That’s when he realized how much a specialized platform for selling customized products could help Indian producers. As a result, CrowdPouch, a platform for Indian artists to sell custom-made items, was founded in 2020.
Kreate also spends significantly on promoting and marketing products listed on its platform, which is an extra benefit for the site’s sellers. In every sense of the word, the products are handmade, homemade, organic, and local. With the #vocalforlocal movement sweeping the country, there has never been a better time for the platform to shine and demonstrate the power of individual innovation and skill.
The portal currently has 20,000 products listed in six categories: personal care, home design, clothes, cuisine, accessories, and gifting.
Vittal and his Kreate team firmly believe in the power of creator entrepreneurship. It’s not simple to manage a home, a family, and then spend time developing items with creative refinement. Every single artist in the country is deserving of a platform to display their talent, and it is what motivates them to join Kreate.