Vineeta Singh Focusing On Women Empowerment with SUGAR Cosmetics

Vineeta Singh is the founder and CEO of SUGAR Cosmetics, which is a brutality-free cosmetics brand that is high on style and higher on execution. The brand is propelled by and focused on striking, free ladies who won’t be generalized into jobs.

The ladies-driven D2C brand, with attention on center business basics and a natural comprehension of the client and their necessities, displayed an unrelenting never-surrender soul to bear perhaps the longest sit tight for subsidizing, 58 months from seed to Series A.
It has become one of the main cosmetics brands among clients by selling its main Scarlett O’Hara lipsticks and establishments in most Indian complexions.

Preceding establishing SUGAR Cosmetics in 2015, she with her soul mate, Kaushik Mukherjee who both are Indian Institute of Management (IIM), Ahmedabad graduate began Fab Bag in 2012, which is a month to month cosmetics and excellence membership stage for ladies. It is India’s biggest excellence membership co. that offers individuals a chance to attempt 3-4 top worldwide brands each month, explicitly suggested for them by excellence specialists, for as low as INR 400 every month.

In 2015, the team chose to turn and zero in full time on beauty care products made explicitly for the Indian lady. SUGAR centers around three primary elements: making items that are enduring, climate confirmation, and appropriate for the tropical Indian climate.
It saw ₹100 crores in income in the monetary year 2019-20 and has immovably laid down a good foundation for itself as the leader in the direct-to-buyer beauty care products and individual care business.