Tipu Sultan Wani Pioneers Local Tech Solutions in Kashmir Amid Connectivity Challenges

In the picturesque valleys of Kashmir, where the digital landscape is caught between 2G limitations and the challenges posed by the COVID-19 pandemic, local entrepreneurs like Tipu Sultan Wani are forging a path of innovation and creativity. Wani, a 31-year-old MBA graduate and app developer from Chadoora in Budgam district, exemplifies the region’s shifting dynamics as the youth increasingly turn to the internet to explore entrepreneurial opportunities.

Digital entrepreneurs and innovators in Kashmir acknowledge that the full potential of the internet and mobile applications is yet to reach many beyond major cities like Srinagar, Baramulla, and Anantnag. This limited exposure makes it challenging for tech-led services or products to expand their customer base, posing a hurdle in attracting investors. Malik Aadil, founder of the e-grocery start-up Groxery, highlights how the younger generation is leveraging social media and the internet to break away from the traditional preference for government jobs.

Tipu Sultan Wani concurs with Aadil’s perspective and stands as a beacon of innovation in Kashmir. In response to the ban on the popular Chinese short-video app TikTok and file-sharing app ShareIt, Wani, along with his brother Mohd Farooq, developed local alternatives. Their short-video platform, ‘Nucular,’ is 2G-compatible, reflecting a keen understanding of the region’s connectivity challenges.

Nucular is not just a substitute for TikTok; it’s a strategic response to the limitations imposed by 2G connectivity. The app even incorporates a live-streaming feature while ensuring that users can earn points simply by logging on. Wani explains, “Each day you log in, you will get five points. Each point is equal to Rs0.75. For every 50 likes on a video, the creators also get one point. These can be accumulated and later redeemed for money.” This innovative approach aligns with the region’s penchant for jugaad, demonstrating how creativity flourishes in adversity.

Wani and his brother’s ingenuity extends to their alternative for ShareIt, aptly named File Share Tool. Unlike its Chinese counterpart, this local solution doesn’t even require Bluetooth connectivity to transfer heavy files. Wani elaborates on the technology behind it, stating, “Its technology called SoftAP [abbreviation for software-enabled access portal] uses the Wi-Fi radio built into every mobile device to help create a personal network that other devices can pair with in order to send or receive files. A QR code in the app helps connect the devices.”

Wani admits to the challenges posed by 2G connectivity, necessitating frequent trips between Delhi and Srinagar. The limitations in access to funding, exposure, and resources present significant hurdles, particularly when compared to counterparts in larger cities. Nevertheless, Wani proudly notes the positive response to their apps. The File Share app boasts over 18,000 downloads, and Nucular, launched in early November, is steadily approaching the 5,000 mark within three weeks.

Tipu Sultan Wani’s journey is emblematic of the resilience and adaptability of Kashmiri entrepreneurs. As they navigate the intersection of technology, connectivity challenges, and a global pandemic, they not only innovate for their community but also inspire a new wave of digital entrepreneurship in the region. The success of Nucular and File Share Tool serves as a testament to the untapped potential awaiting exploration in Kashmir’s entrepreneurial landscape.