The Road to Success: Zenises and Its Record-Breaking $600,000 Tire

Zenises isn’t just a tire company—it’s a vision that fuses luxury, performance, and philanthropy into one powerful force. Founded by third-generation tire entrepreneur Harjeev Kandhari in 2014, Zenises has transformed the tire industry with its innovative products and a business model that supports global charitable causes. With headquarters in London and Dubai and a presence in five countries, Zenises has positioned itself as a key player in the luxury tire market. From the world’s most expensive tire to groundbreaking tire subscriptions, Zenises is carving a unique path in both business and social responsibility.

Zenises, a multinational tire company, has disrupted the automotive industry since its founding in 2014. With its headquarters in London and Dubai, and additional offices in Germany, Italy, Spain, and Australia, Zenises has expanded its influence across continents. Under the leadership of CEO Harjeev Kandhari, the company has not only designed and produced its own private label tire, the Z Tyre, but has also established itself as a powerhouse in high-performance tires. The name “Zenises” itself speaks to the company’s reflective and forward-thinking philosophy. A blend of the words “Zen” and “Genesis,” it represents the company’s balanced approach to business—melding innovation with sustainability, performance with charity, and luxury with accessibility.

In 2016, Zenises made history by entering the Guinness Book of World Records with the world’s most expensive set of tires. Valued at $600,000 for a set of four, the Z Tyre 295/35 ZR21 107Y XL was no ordinary product. Designed by Harjeev Kandhari in Dubai, these tires were not just functional—they were works of art. Hand-decorated with diamonds by Italian jewelers and finished with 24-karat gold leafing, the tires showcased the luxury and innovation that Zenises strives for. All profits from this sale were donated to the Zenises Foundation, reinforcing the company’s commitment to philanthropy.

Zenises stands out not only for its premium tire products but also for its corporate social responsibility initiatives. The Zenises Foundation, which donates 10% of the company’s profits, focuses on three major areas of impact: Z Aspire, which supports the education of underprivileged children up to the master’s level, including scholarships to Oxford University; T OuTreach, focused on local and international causes, mentoring college students and supporting social good projects; and Westlake Wishes, which provides nutritious meals to impoverished families, feeding 125,000 people daily in India and offering breakfast to children at the Kiddies’ Paradise School in South Africa. Zenises’ commitment to social good goes beyond the business realm, aiming to make a tangible difference in the lives of those less fortunate.

Zenises’ tire portfolio is diverse, encompassing both private and distributed brands. Their flagship brand, Z Tyre, designed for high-performance cars and SUVs, now offers over 70 tire dimensions, including options with run-flat technology. Zenises also distributes other well-known brands such as Westlake, Triangle, iLink, Kapsen, and Ardent across Europe and other global markets. In 2015, Zenises expanded the distribution of Westlake tires in Spain and Portugal, with plans to open 100 retail outlets. The company’s strategic partnerships and distribution agreements ensure that it has a presence in key markets around the world.

Zenises is not just about producing high-performance tires—it’s also about changing the way customers interact with tire products. In 2016, Zenises launched the Z Tyre Flat Rate program in Germany, a subscription model that covers all tire-related costs for a monthly fee. This innovative approach allows customers to replace or upgrade their tires as needed, making it easier for consumers to maintain their vehicles while also enjoying the latest technology without the upfront costs.

Zenises has extended its brand into the world of motorsports, where it sponsors the Zenises Motorsport team. Led by Steve “Baggsy” Biagioni, the team competes in drifting events around the world. In 2014, Biagioni’s team won the Kings of the Kings Superfinals in Valletta, Malta. The following year, Zenises Motorsport earned additional victories, including winning the Drift Allstars Final in Hungary. These achievements demonstrate Zenises’ commitment to performance and innovation, qualities that are integral to both their products and their brand identity.

With a commitment to innovation, luxury, and charity, Zenises continues to set itself apart in the competitive tire industry. Through its philanthropic endeavors, high-performance tire lines, and global expansion, Zenises is not just driving on the road—it’s paving the way for a new era in automotive excellence.