There are very few names in the Middle East that shine brighter in the world of social media influence than Mahmoud Sidani, more commonly known as “Mr. Moudz.” Mr. Moudz has crafted a brand that resonates with fashion lovers and adventure seekers alike. Just a buyer in the Dubai Level Shoe District, his star rose, and with an Instagram style of fashion display that took international travel advice seriously, to boot, charming and without care, this man from today stands in the same rank with most movie stars in Dubai by just rubbing shoulders, discovering all places around the world’s best, changing what style means for his millions of followers.

Mahmoud Sidani, or Mr. Moudz, represents a love affair going so far as appreciation for what is actually considered to be the next thing: fashionable style. He would say that working at Level Shoe District as a buyer gave him exposure to the world of global fashion. This exposure and access to the designs from international brands were really the chance to connect with designers and celebrities. He had so much prestige associated with him but, as he put it, served as “the learning ground.” From his own point of view, he experienced firsthand style nuances, trends, and the story behind brands. As Sidani continued his career, he started sharing his opinion on style and travel on social media. His personal sense of style and flair for storytelling quickly attracted attention, and his Instagram handle, @mrmoudz, became a portal for the style enthusiasts of Dubai and beyond.

A large part of Mr. Moudz’s appeal lies in his relatability. His Instagram content gives the reader a glimpse into his life by documenting not only luxury and elegance but also real moments of discovery and exploration. He balances his high-fashion elements with everyday personal wear that will let his audience connect with him. Known for his fine sense of fashion, Sidani makes timeless pieces look great with trendy and statement pieces, and thus, he is a sought influencer, not one who follows but makes the trends.

Another strong anchor of Mr. Moudz’s brand is his travel. And often does he share what he experienced during his traveling. There are city sceneries in Europe as well as beachside experiences; through all these diversities in destinations, the influencer encourages his fans to know new places and cultures. Most of his posts capture local aesthetics, unique experiences, and global fashion, all under the personal touch of Mr. Moudz. In essence, Sidani’s travel stories are not merely pretty pictures; they reveal an adventurous and culturally sensitive nature, which has endeared him to a global audience.

What makes Mr. Moudz an exceptional influencer is that he has an impressive social network. He has been able to hang out with many big celebrities – a few of which have included Kara Delevingne and many of the Kardashians. The more he works along with celebrities, of course, the sexier; still, there is genuine depth to the personality – even the great content alone continues to drive people forward. Through collaborations, international fashion shows, and big brand endorsements, Sidani has been positioned as the voice that seems to bridge the gap so that his followers feel well connected to a world so inaccessible.

His influence is not just about trends in fashion; he has now become a lifestyle icon who encourages his followers to be themselves, explore the world around them, and speak freely from their hearts. Brands are eager to partner with Sidani, having this unique capability to elevate their product with his fine taste and trusted presence. Well, to get through in a world which is continuously undergoing digitalization, Mr. Moudz continues to evolve as well as innovate so his content will not get tired, old, or stuck in a mode, with his changing personality.

From fashion buyer up to this, the ever-growing number of followers gave him power in a wonderful presence with the unique form in digital storytelling. This person remains to be one in Dubai and elsewhere. He embodies the modern cosmopolitan culture of Dubai and reminds one of how true stories can influence the world of fashion and travel. From the heart of Dubai to the remotest corner of the world, Mr. Moudz inspires every post that he creates and thus leaves behind a legacy that is both influential and timeless.

Afrae Es-satte has carved a niche for herself in the world of influencers in focusing on what is most valued: family. Her TikTok and Instagram hold almost 7 million followers, and what she offers is a refreshing mix of fun family moments, travel adventures, luxury hotel endorsements, and even a touch of fashion and beauty. Best known for entertaining, family-based content on social media, Afrae won “Family Creator of the Year” by TikTok MENA in 2022, but she is still incredibly popular for authentic and relatable content that speaks to the heart of parents and their families in the Middle East and further.

Afrae Es-satte-the biggest influencer in UAE with family-oriented content-who initially began as a normal social media user, enjoying sharing the routine events of life with her family in funny, relatable videos with her husband and son, is now turning into one of the most influential creations within the MENA region due to simple yet amusing family interactions.

The Instagram and TikTok accounts of Afrae have a kaleidoscope of light-hearted sketches, reality moments, and parenting experiences, making it both entertaining and authentic. To add icing to the cake, her fan base skyrocketed after winning the “Family Creator of the Year” award from TikTok MENA in 2022. This win depicted her vast appeal as a creator who touched the heart of families and parents as people. Although Afrae’s major concentration is on family lifestyle, at the same time, she finds herself indulging in beauty and fashion content. Though she rarely posts makeup tutorials, the “Get Ready With Me” (GRWM) videos that have, in due course of time, hogged the limelight owe to Afrae’s efforts because of her effortless style and approach to things. The fashion posts along with this relatable family-focused content place her in a niche all her own.

To date, she shares stories of her great adventures with her followers, as she shares the world of luxury family travel. Her partnerships with luxuries such as hotels, such as Palazzo Versace, Dar Eddaya, and Adam Park, show how her influence in luxury travelling is increasing. It is through these endorsements, along with her travel experiences, that she allows her followers to indulge in various luxuries of destinations and lifestyle choices while staying true to the family-centered brand.

A more notable part of Afrae’s content is her love for cars and motorbikes. Her engaging posts on these subjects allow her to branch out from the family life setup and show the adventurous and exciting side to her personality. Be it a family road trip or talking about how much she loves fast cars, it’s that versatility for these interests in her family-oriented content that also brings freshness to her platform.

One of the latest collaborations is the children’s furniture brand Cilek Maroc, which is one she connected really well with the family-focused and lifestyle brands. Her video shoot with her son while promoting this collaboration reached 3.3 million views and over 120,000 engagements. Viral success like this is all testament to her broad appeal and to the fact that brands can trust her to reach a highly engaged audience.

With a following of nearly 7 million, Afrae’s audience is just growing. The posts have averaged 5 million views and come along with a fantastic rate of engagement of 2-3%. These statistics indicate she can keep the connection in contact with her audience as they wait for her family adventure or brand collaborations.

Afrae Es-satte is the epitome of true individualism in the making of a gigantic audience of devotion. This diversity in the content, including family life, lifestyle and luxury, entertainment, has spearheaded her toward a niche level among the digital influencers globally. When she continues to boom out her influence, she will certainly shape the future of family-centric content in the MENA region and beyond.

A beautiful, travel-loving, and luxurious influencer, Reem Khabbazeh, is a must-follow influencer for those who love beauty. Dubbed as the “Queen of Selfies,” Reem captures an audience of over 6 million using her captivating snapshots of stylish outfits, breath-taking destinations, and luxury lifestyle tips. An entrepreneur and founder of the brand Laloge, Reem’s Instagram is not merely a peep through the window at her glamorous life but an inspiring journey into beauty, entrepreneurship, and luxuries living in the UAE.

She is also known for creating this niche of effortless high-end style in the luxury beauty and travel niche. She has been able to reach a very diverse and engaged audience through the content, mostly beautifully shot places, fashionable outfits, and perfect selfies with styling. Her posts have incredible viewership and engagement. Reem is an entrepreneur at heart. She founded the Laloge brand, which is a beauty empire in the form of a beauty lounge, café, and events built to the mother’s aesthetic and an affinity for luxury. Because of top-tier services offered within an ambience that resonates with Reem’s personal style and elegance, Laloge has become the destination for all the lovelies in the UAE. Her entrepreneurial journey speaks volumes of passion and dedication through the thriving brand that complements her social media persona.

Reem’s feed is dotted with some glimpses of her jet-setting lifestyle, documenting her travels to some of the world’s most sought-after destinations. From sun-kissed Greece to romantic France, she takes her audience along for the ride often with tips for luxury stays and high-end experiences. Not only a frequent traveller but also a very visible figure at international events, Reem has been invited to the esteemed Cannes Film Festival in Paris several times as well, setting her up as one of the recognized names in luxury circles.

She follows more than six million on Instagram with an average engagement rate of 30%. Her influence resonates long beyond this influencer platform. In 2024, Reem was named “Most Influential Social Personality of the Middle East” at the sixth annual WIBA Awards. Whether it is luxury goods, travel experience, or a beauty product, she’s sizzling hot in demand by fans because they trust what she says.

The appellation “Queen of Selfies” was well-deserved to Reem for the absolute ability to photograph herself and lifestyle accurately and with style. Her selfies are a class of high fashion and beauty since most of them contained favourite luxury accessories, such as designer handbags and shoes with standout cosmetics. Her personal branding is very closely connected with that of a beautiful and fashionable audience, and her make-up tutorials and videos on fashion inspire as well as show glimpses of her creativity.

While her main emphasis would be on travel, luxury, and beauty, Reem is also candidly spontaneous in her posts, giving her audience a glimpse of the relationships that she holds dear with friends and family. Thus, her posts show she is not only about luxury because her values are seen in her posts, making her relatable to fans. She ranges between showing family moments, luxurious stays, and even some in high-end hotels such as Palazzo Versace and Adam Park for those following her personal life.