The Mastermind Behind Rose & Rex, Allison Klein

Rose & Rex is an online children’s play resource that offers curated material and a selection of elegantly designed toys that encourage imaginative play. Allison Klein is the main mastermind behind Rose & Rex.
Allie Klein struggled to find a toymaker she could recommend to parents while working as an elementary school teacher, so she quit launching Rose & Rex in 2016. She curates toys with the help of teachers and childhood development experts, all of which encourage learning via play. The majority of her sales are made online, but she does have a few pop-up stores and school connections.

Rose and Rex is a toy store run by teachers that encourage children to learn through play. They teach individuals about the significance of open-ended play and debunk the myth that learning can only be accomplished by sitting at a desk and filling out worksheets. Imaginative play is a natural tool for young children to develop their cognitive, physical, emotional, and social skills. Their amazing array of open-ended toys and play suggestions, which includes everything from handmade blocks to eco-friendly puppets, aim youngsters to enhance skill development via play.
On the surface, they appear to be a toy store, but what sets them apart is that they are so much more. They serve as a one-stop-shop for everything related to play-based learning and positive parenting. She and her colleagues want to illustrate why toys and play are important by taking the concept of a toy store, which many people dismiss as frivolous.

Allison, who was recently selected to Forbes’ 30 Under 30 list as a pioneer in the e-commerce area, is enthusiastic about ensuring that all children have the opportunity to play and learn via hands-on experiences.