The father of modern marketing.

Every businessman wants him to maintain his monopoly in the first place in his field, he should be familiar with some basic rules in the market and form his business policy. By which the market can get a specific type of permanent monopoly and increase the turnover of your business by easily handling consumers in all kinds of economic conditions in the market, as well as marketing topics that are currently discussed a lot. Such policies are also being formulated by the government so that courses on marketing have been started by the government to emerge as a business or marketing of the country.

Most of the country wants to increase marketing.

1) Increased marketing leads to unemployment.
2) Investment in the economy has a new effect.
3) Develops entrepreneurship skills in people, etc.

Although there are many benefits in the economy due to the rise in marketing, where did this marketing term or this marketing topic come from, or understand that who has put a great study on this subject to the society of the subject in such a way that Of the economy.
Have you also wondered who that person is? Which has shown the term this marketing as a worldwide and popular topic?

Philip Kotler is an American born on 27 May 1931. Who has been a highly experienced professor, a marketing writer consultant, and professor. At North Kellogg School of Management in International Marketing North North University (1962 to 2018), he defined the marketing mix.
He is the author of more books including Marketing Management, Principal of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Plays, Marketing of Nations, Marketing Your Way to Growth, Winning Global, Marketing Marketing for Health Care Books like Organization, Social Marketing, Social Media Marketing, My Adventures in Marketing and Winning at Innovation are included.

Helped to build social marketing in Kotla which helps in modifying their behavior towards individuals and groups and health and safe lifestyle. He also conceptualized de-marketing to aid the task of reducing the level of demand. He also developed the concept of prosecutorial atmospheric and social marketing. He is considered by many scholars to be the Father of Modern Marketing.

In 2003, Financial Time cited Kotler’s three major contributions to marketing and management as follows.

1) He has done more work than any other writer or demagogue to promote importance in marketing, changing it from a peripheral activity to a more important name in production.
2) He continued a trend started by Peter Drucker. Which emphasizes moving away from price and delivery to focus more on the benefits that a product or service brings to meet customer needs.
3) He has broadened the concept of marketing by giving rise to a more general process of communication and exchange and has shown how marketing can be extended to charity museums, performing arts organizations, political parties, and many other non-commercial situations.