Techlink Systems: Setting New Standards in Middle Eastern Electronics Retail

Techlink Systems LLC has established its name in the electronics retail market, especially in these times when technology is revolutionizing at a dazzling pace. Headquartered in Dubai, with breath-taking presence across UAE, Kuwait, Qatar, Oman, and India, Techlink has amply succeeded in making high-tech products available to millions. Founded in 2000, this electronics retailer experienced outstanding growth. This had been driven by innovation, excellence in customer service, and aggressive expansion efforts. Today, Techlink is one of the leading forces in the region’s electronics retail market, selling everything from smartphones and laptops to cameras and more.

Its journey began in the year 2000 with opening the first retail outlet in the UAE. The company has slowly increased its number of outlets over the years and has emerged to be a household brand in the GCC region spreading into India. Techlink, as at 2014, has spread across five countries with 22 outlets, comprising nine stores each in the UAE and Oman, three stores in Qatar, one store in Kuwait, and its entry into India. Because of the numerous outlets under its network, Techlink is truly a one-stop-shop for the enthusiastic, ever-day-to-day consumer offering a wide variety of consumer electronics from top global brands in the world such as Apple, Samsung, HP, Acer, Lenovo, and many more.

In 2013, the company went on to make history by launching the first virtual store in the Middle East at Mall of Emirates. This new idea allowed over 500 products to be viewed and purchased through virtual display windows. Consumers could purchase Acer, Dell, Toshiba, and Lenovo products by scanning QR codes on the screen to be delivered to the doorstep at the mall. Bringing together the best ideas of traditional retail and e-commerce into one appealing concept, it was the innovative way of shopping that could offer consumers the comfort of a digital shopping experience without leaving the mall. It was an audacious act that put Techlink apart from the rest, as it started aggressively racing ahead of the technological advances.

Techlink never lets up on excellence. The company was recently listed in 2013 among the elite SME companies by the DED’s ‘Dubai SME 100’, the list of elite SME companies put together to be recognized by Dubai. Techlink was awarded an award for its great efforts toward contributing to the regional economy and being honored for innovation, growth, and business leadership. Managing Director of Techlink, Mohamed Shameer received the award at a special ceremony in Dubai World Trade Centre, as presented by Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Culture and Arts Authority. This achievement helped Techlink mark a major milestone in its journey as one of the leading retailers in the electronics sector.

The expansion is not only limited to the UAE but has stretched across the broader GCC and Indian markets. The strategic expansion has aided the company in reaching further markets with growing demand for consumer electronics across these regions. It has been successful in catering to a wide number of markets, with different technological needs and personal preferences; from high-end gaming devices to laptops or smartphones, there is something here for everyone, making Techlink the preferred destination for tech shoppers in the Middle East and India.

Techlink stays focused on the customer and on keeping the customer up-to-date with the latest in consumer technology. The company evolves with trends and technological advancements to address the rising demand of a technologically savvy population. Techlink has a strong foundation, widening reach, and innovative solutions to remain at the helm of the electronics retail market in the GCC and India for many years.

Techlink is a true leader in the fast-paced electronic retail business, and it has really epitomized mission and strategic adaptation in both theory and practice. It has remained faithful to cutting-edge technology while embracing new ways of engaging customers. From its very humble beginnings to its virtual store, Techlink is definitely one name to watch in consumer electronics.