Shivboojitha and Swarnalakshmi Srinivasan Are Keeping Traditional Cooking Alive Online

In a digital world filled with flashy food content, the creators behind @foodzeee have chosen a quieter, more traditional path. Shivboojitha and Swarnalakshmi Srinivasan, a mother-daughter duo from Bengaluru, have built a loyal audience by focusing on simple recipes cooked in traditional utensils. Ranked 56th in the food category, their content stands out for its authenticity and calm storytelling.

One of the unique aspects of Foodzeee is the creators’ decision to keep their identities largely private. Instead of focusing on themselves, they let the food take centre stage. Their videos highlight the textures, sounds and process of cooking, often using heirloom vessels that reflect generations of culinary tradition.

Their passion for preserving traditional cooking methods recently took them on an unusual journey. The duo travelled nearly 3,000 kilometres by road, documenting recipes along the way and showcasing how regional dishes can be prepared using classic cookware and techniques.

Over time, their distinctive approach has attracted a significant following online. With average views crossing 2.4 million, their content continues to resonate with audiences looking for simple, nostalgic and practical cooking inspiration.

Their influence has also translated into brand collaborations. The duo say they have worked with more than 3,000 brands, and they are currently planning to expand their work with the launch of a cookbook in the near future.

With a Goat Score of 8.12, Shivboojitha and Swarnalakshmi Srinivasan represent a creator partnership that blends tradition with digital storytelling.

Because sometimes, the most comforting recipes are the ones passed down from one generation to the next.