Sarthika Singha, Founder of Gogo on The Go

Sarthika Singha is the founder of Gogo on The Go which is a line of fashion accessories designed to keep you looking good and feeling good wherever you are. GoGo Scrunchies are hand-sewn at home with premium fabric while focusing on zero waste.

Sarthika, a one-woman army who gets the fabric, customizes it to the customer’s specifications, sews it at home, and manages the social media accounts for her company. GoGo began when Sarthika made a scrunchie for her unruly hair out of some leftover fabric and elastic and shared it on her personal Instagram account. Additionally, these GoGo Scrunchies may be purchased on the company’s Instagram page starting at Rs 100. In the past two years, Sarthika has only relied on word-of-mouth and Instagram marketing to sell close to 10,000 scrunchies.

She received her degree from NIFT in Chennai and now works as a fashion designer in Mumbai. She has styled celebrities like Malini Agarwal, Sunidhi Chauhan, Sheldon Bangera, and Anjali Schmuck and has worked with fashion houses and brands like Miss Malini, FCUK, fruit of the loom, Fashion at Big Bazaar, and Star Sports. Sarthika aspired to have some kind of social influence during the pandemic. So, during the pandemic, she teamed up with the Chennai-based organization Feed of Love to donate 50% of her GoGo On The Go revenues to the NGO that feeds the hungry. The relationship with the NGO is still ongoing.

Additionally, she is teaching a few impoverished women sewing at a sewing center in Bengaluru so they can develop a skill and find a source of income. GoGo On The Go owner Sarthika Singha is now expanding her focus beyond scrunchies and aiming to create an accessible lingerie line.