Rina Neoh: Backing Early-Stage Ventures With Strategy, Vision, and Purpose

Rina Neoh is the Co-Founder of Mercatus Capital, an investment firm that has grown into a dynamic platform encompassing seed investing, angel advisory, incubation, and business acceleration. With nearly two decades of experience across corporate leadership and entrepreneurship, she brings a rare blend of strategic insight and hands-on execution to the ventures she supports.

Building Businesses From the Ground Up

At Mercatus Capital, Rina has been deeply involved in identifying high-potential early-stage companies and helping them scale. Her expertise spans strategic marketing, product positioning, information systems, business development, and venture financing—skills that allow her to guide founders beyond capital and into sustainable growth.

Through active mentoring and close collaboration, she has helped transform small enterprises into profitable businesses, generating multi-million-dollar outcomes from startups she has invested in, incubated, or advised.

A Strategic Partner to Founders

Rina is known for her strength in investor relations and high-level negotiations, often acting as a bridge between founders and funding partners. Her approach focuses on building long-term value by aligning strong business fundamentals with clear market positioning.

She is particularly passionate about supporting greenfield ventures, where ideas are built from scratch and founders require both strategic direction and operational discipline.

Championing Purpose-Driven Entrepreneurship

Beyond investment returns, Rina is a strong advocate for social entrepreneurship, volunteerism, and women’s empowerment. She actively encourages more women to step into leadership roles within startups, believing they bring a unique balance of analytical decision-making and emotional intelligence to the entrepreneurial ecosystem.

Her work reflects a broader mission: to help founders build businesses that are not only commercially successful, but also socially meaningful.