Entrepreneurs
Pulkit Baldev Revolutionizing the Iron and Steel Industry Through Technology

In a world where technology is transforming industries, Pulkit Baldev, at the age of 28, is making significant strides in revolutionizing the iron and steel supply chain. As the co-founder of Metalbook (Mbook Technology Pvt. Ltd.), Pulkit Baldev has played a pivotal role in reshaping an industry that forms the backbone of infrastructure and construction. Metalbook is not just an online marketplace; it’s a disruptor in an industry that has been operating in traditional ways for decades. Pulkit Baldev, along with his team, recognized the need for technological intervention to streamline and modernize the iron and steel supply chain. The result was Metalbook, an online platform that connects clients in India and overseas with a network of iron and steel suppliers.
One of the key features that set Metalbook apart is its commitment to supporting its clients not only in terms of providing access to suppliers but also by offering financial and logistical support for their orders. This holistic approach ensures that clients have a seamless experience from order placement to delivery, helping them save time and resources. Pulkit Baldev and his team have achieved something remarkable in the business world—impressive customer loyalty. Metalbook boasts an incredible customer repeat rate of 95 percent. This statistic speaks volumes about the platform’s effectiveness in meeting the needs of its clients and building long-term relationships.
Metalbook’s journey has been nothing short of phenomenal. In its very first year of operations, it achieved a gross merchandise value (GMV) of Rs 100 crore. Such rapid growth is a testament to the industry’s hunger for innovation and efficiency. By the end of FY22, Metalbook had soared to a staggering Rs 800 crore in GMV, underscoring its significance in the iron and steel supply chain. While Metalbook began its operations in India, its vision extends far beyond national borders. Pulkit Baldev’s ambition is to disrupt the global iron and steel supply chain using technology as the driving force. This means that clients around the world can benefit from the efficiency and convenience that Metalbook offers.
Embracing Technology for Efficiency:
The iron and steel industry is known for its complexity and challenges, including price fluctuations, supply chain bottlenecks, and cumbersome procurement processes. Pulkit Baldev and Metalbook have successfully addressed many of these pain points by embracing technology. The platform provides real-time access to suppliers, enabling clients to make informed decisions based on the latest market conditions. As Pulkit Baldev continues to lead Metalbook into uncharted territory, the future looks incredibly promising. The platform’s exponential growth and unwavering customer loyalty are testaments to its value proposition. Moreover, the global expansion of Metalbook promises to reshape the iron and steel industry on a grand scale.
In conclusion, Pulkit Baldev’s journey as the co-founder of Metalbook is a remarkable example of how technology can disrupt even the most traditional industries. His vision, combined with a deep understanding of the iron and steel sector, has led to the creation of a platform that is changing the way business is done. With a commitment to efficiency, customer satisfaction, and global reach, Pulkit Baldev and Metalbook are at the forefront of innovation in the iron and steel supply chain.
Entrepreneurs
Shaping the Future of Healthcare: Practo’s Visionary Duo – Shashank ND and Abhinav Lal

In the realm of digital health innovation, Shashank ND and Abhinav Lal, the dynamic duo behind Bengaluru-based Practo, have emerged as pioneers, revolutionizing how individuals approach their healthcare needs. Their journey, marked by foresight, technological prowess, and a commitment to holistic healthcare, has propelled Practo to the forefront of the Indian healthtech landscape.
One of Practo’s standout moments came during the challenging times of the COVID-19 pandemic. The crisis acted as a catalyst, accelerating the adoption of digital health solutions. Shashank ND, the co-founder and CEO, recalls how the growth they anticipated over several years unfolded in a matter of months. The pandemic not only heightened the demand for online consultations but also unveiled a significant shift in people seeking mental health support more willingly.
Abhinav Lal, the co-founder and CTO, emphasizes that India is experiencing a revival in understanding the interconnected nature of health issues. Practo seized this opportunity to position itself as the go-to online platform for a holistic approach to healthcare, going beyond episodic consultations.
Practo’s journey into the digital health space has been multifaceted. The platform, which initially focused on aiding users in finding and consulting with doctors, witnessed a seismic shift during the pandemic. Online consultations saw a massive surge, with tele-consultations spiking by three times over the previous year in 2020. The company’s strategic investments in technology paved the way for seamless real-time appointment bookings, with over 25,000 doctors now providing online consultations. Practo’s commitment to training these doctors through its ‘academy’ underscores its dedication to maintaining high standards in online healthcare delivery.
Beyond consultations, Practo diversified into at-home diagnostics and medicine delivery, complementing its core offerings. The comprehensive software stack developed by Practo, fueled by investments and strategic acquisitions, stands as the largest in India, setting it apart from competitors.
Practo’s vision extends beyond merely facilitating doctor-patient interactions. Shashank ND envisions a shift from episodic healthcare to a more continuous and holistic model. The platform encourages users to view their healthcare needs comprehensively, storing historical information about illnesses and medications. This approach aligns with the changing landscape of healthcare in India.
Government initiatives, such as the National Digital Health Mission and plans for a unified health ID, bolster Practo’s mission. These initiatives, likened to the impact of the Unified Payments Interface (UPI) on digital payments, create a conducive environment for a paradigm shift in managing health data.
As Practo looks to the future, Abhinav Lal emphasizes the role of artificial intelligence (AI) and machine learning (ML) in augmenting the capacity and capabilities of doctors. While acknowledging the human-centric nature of healthcare, Lal envisions technology bridging the gap in India’s doctor-patient ratio, especially beyond metropolitan areas. Practo’s recent product, ‘Practo Plus,’ a subscription offering various services, has garnered traction among both individuals and corporate businesses. Lal sees AI and ML as tools to address India’s healthcare challenges, intervening early in lifestyle diseases and enhancing the overall health infrastructure.
While Practo isn’t profitable yet, the trajectory suggests a promising future. Gross margins have increased from 10 percent in FY18 to 35 percent in FY20. An IPO, potentially three to four years away, looms on the horizon, as Practo continues to scale its operations. Shashank ND and Abhinav Lal’s venture, born out of a need to streamline healthcare access, has evolved into a comprehensive ecosystem. As Practo pioneers innovations in digital health, their commitment to doing good while building a sustainable business positions them as trailblazers in India’s healthtech landscape.
Entrepreneurs
Empowering Minds: Richa Singh’s YourDost App Redefining Mental Well-being in Corporate India

The COVID-19 pandemic has not only reshaped our understanding of physical health but has also brought to the forefront the importance of mental well-being. In the wake of financial uncertainties, shifting relationship dynamics, and reduced human interactions, a surge in mental health issues such as stress, anxiety, and depression has prompted the development of apps dedicated to supporting mental well-being.
One such impactful app is YourDost, founded by Richa Singh in 2014. Unlike many mental health apps available to individuals, YourDost operates on a subscription-based model exclusive to companies. With clients including esteemed organizations like the CK Birla Group, Capillary Technologies, upGrad, and educational institutes such as IIT Delhi and IIT Madras, YourDost is making significant strides in addressing the mental health needs of the corporate sector.
In the past year, YourDost has witnessed a substantial increase in sessions related to issues such as anxiety, anger, frustration, and loneliness. Richa Singh, the founder, notes a 120 percent rise in the number of sessions taken by working professionals as lockdowns were initiated. The platform, catering to more than 100 corporates in the past year, has proven to be a crucial resource for employees dealing with the psychological impact of the pandemic.
YourDost stands out with its subscription-based model, providing companies access to over 900 experts available round the clock. The platform addresses a myriad of issues triggered by COVID-19, emphasizing anxiety management, relationship challenges, and burnout prevention. The app’s success is underscored by its ability to engage more than 100 corporates and secure $1.6 million in two rounds of funding.
Aneesh Reddy, co-founder and CEO of Capillary Technologies, one of YourDost’s earliest angel investors and clients, highlights the growing acknowledgment of mental health issues in the corporate sector. He sees a substantial opportunity for platforms like YourDost in the post-pandemic era, as corporations seek a scientific approach to emotion wellness programs as a long-term investment.
In a country where mental health resources are limited, with only 30 psychiatrists for every 10 million people, YourDost plays a pivotal role in bridging the gap. The app provides an avenue for individuals to seek professional help conveniently and confidentially. It is a welcome addition to the growing ecosystem of mental health apps, which includes platforms like Mindhouse, Evergreen Club, and ThinkRight.me, addressing the mental well-being of individuals.
Mindhouse, launched in April 2020, focuses on making meditation and yoga-based mental wellness solutions accessible and affordable. Pooja Khanna, co-founder of Mindhouse, notes the tremendous uptake of live interactive classes, offering content on guided meditation, yoga, natural soundscapes, music, podcasts, and sleep stories. With over 2 lakh downloads since its launch, Mindhouse has become a valuable resource for users combating stress and anxiety.
As the mental health app landscape evolves, it’s essential to recognize their role as complementary tools rather than substitutes for professional mental health care. Tanuja Babre, program coordinator at iCALL, Tata Institute of Social Sciences (TISS), emphasizes that while these apps are resourceful, they cannot replace professional mental health care. However, they serve as valuable supplements for symptom management and self-awareness.
Apps like YourDost are crucial contributors to breaking the stigma associated with mental health in India. With its corporate-focused approach, the platform not only addresses immediate concerns but also lays the groundwork for a broader mental health movement. Richa Singh’s vision has positioned YourDost as a catalyst for change, creating a more inclusive and supportive environment for mental well-being in corporate India.
Entrepreneurs
ShopKirana’s Sprint to Success: The Ready, Steady, Heady Journey of Founder Sumit Ghorawat

Sumit Ghorawat‘s fascination with the phrase “ready, steady, go” from his school days took a profound turn into the world of entrepreneurship, leading to the creation of ShopKirana. In a captivating journey marked by resilience and strategic expansion, Sumit Ghorawat, along with co-founders Deepak Dhanotiya and Tanutejas Saraswat, transformed ShopKirana from a local player to a thriving B2B supply chain platform for mom-and-pop stores.
Steady Beginnings in Indore:
Founded in Indore in 2015, ShopKirana started modestly, working with a handful of kirana (mom-and-pop) stores. The team’s decision to stay rooted in Indore for four years allowed them to refine their business model, understand the intricacies of the market, and establish a robust foundation for future growth. Closing FY18 with a revenue of Rs8.92 crore, ShopKirana was poised for the next phase of expansion. In December 2018, Info Edge, known for backing Zomato, recognized ShopKirana’s potential and invested $2 million in the startup. This capital injection paved the way for ShopKirana’s entry into Bhopal and Jaipur, resulting in a remarkable spike in revenue. The FY19 revenue soared to Rs24.4 crore, setting the stage for a Series B round of $10 million in August 2019.
Exponential Growth and Pandemic Resilience:
The subsequent expansion into five more cities, coupled with a Series B funding, fuelled ShopKirana’s revenue to skyrocket, reaching over Rs200 crore by March-end FY20. Despite the challenges posed by the COVID-19 pandemic, ShopKirana’s focus on technology adoption and streamlined operations doubled its revenue to over Rs400 crore a year after the lockdown.
Unlocking Kirana Potential with Technology:
ShopKirana’s success aligns with a broader trend of technology-led modernization in India’s kirana segment. With approximately 13 million kirana stores, accounting for 88% of FMCG sales, the sector presented an untapped opportunity for startups. ShopKirana addressed various pain points for kiranas, including inventory management, cost reduction, pricing transparency, and support for credit, GST, and digital payments.
Private Labels and X Factor:
ShopKirana’s foray into private labels emerged as a strategic masterstroke. Introducing in-house brands like ‘Kisan Kirana,’ ‘Safoya,’ and ‘Clean and Bold’ proved highly successful, contributing Rs100 crore to the FY21 sales. Leveraging insights from kiranas, ShopKirana filled gaps in the market, offering high-quality, affordable products directly sourced from farmers.
While ShopKirana’s private labels have flourished, challenges lie ahead. Maintaining product quality and transitioning from push to pull marketing are crucial aspects for sustained success. Additionally, potential competition from industry giants like ITC and HUL could pose threats. However, ShopKirana’s nimbleness, close kirana connections, and cost-effective distribution give it a competitive edge.
Conclusion:
Sumit Ghorawat’s leadership, coupled with ShopKirana’s innovative approach, has positioned the company as a frontrunner in the kirana-tech segment. With plans for a heady expansion into 30 Tier II cities, ShopKirana is poised to unlock new frontiers, empowered by the lessons of readiness, steadiness, and a heady growth trajectory. As ShopKirana propels forward, it epitomizes the spirit of agility and resilience in India’s rapidly evolving start-up landscape.
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