Pradeep Sharma and the Sharma Brothers: Revolutionizing the Footwear Industry with Quality and Innovation

In the competitive realm of footwear, where innovation and quality reign supreme, Pradeep Sharma and his visionary brothers Aneel Sharma and Sandeep Sharma have emerged as pioneers with their trailblazing venture, Abros Sports International Pvt Ltd. With a steadfast commitment to offering high-quality, innovative footwear to the masses, they are redefining the Indian footwear landscape and leaving an indelible mark on the global stage.

A Legacy of Innovation

Growing up in a family deeply entrenched in the footwear industry, Pradeep Sharma understood the nuances of shoe manufacturing. With their family’s successful soles manufacturing business as a foundation, the Sharma brothers – Pradeep, Aneel, and Sandeep – were determined to create a business that could surpass international rivals. Observing a lack of emphasis on innovation in many Indian brands, they set out to establish a brand that prioritized originality and quality.

Inception and Swift Rise:

The inception of Abros Sports International Pvt Ltd marked a turning point in the Sharma brothers’ journey. Armed with a vision to provide high-quality, innovative footwear that caters to the Indian masses, Abros Sports International Pvt Ltd has achieved remarkable success within just two and a half years. With a sales record of 60 lakh pairs of shoes in FY23, Abros has firmly established itself in a competitive market, competing with stalwarts like Campus and Relaxo.

Affordable Footwear for All

One of the cornerstones of Abros’ success lies in its dedication to making high-quality footwear accessible to individuals with diverse economic backgrounds. Recognizing the importance of balancing quality with affordability, Abros offers a range of sports shoes priced between Rs 699 and Rs 3299, adhering to the standards set by the Bureau of Indian Standards (BIS). This approach aligns with the Sharma brothers’ vision of providing top-notch footwear to individuals earning Rs 20,000 – Rs 30,000 per month.

Innovative Product Range

Abros’ commitment to innovation is reflected in its expansive product lineup. With a diverse array of 1500 Stock Keeping Units (SKUs), all manufactured within India, Abros consistently introduces new products each month. From sports shoes to clogs catering to people of all ages and genders, Abros’ offerings are a testament to its dedication to meeting the evolving needs of its diverse customer base.

Strategic Marketing Approach

An effective marketing strategy is pivotal in the competitive footwear market. Abros’ marketing approach is strategically cantered on point-of-purchase placement, utilizing banners, low sign boards, and cut-outs in locations where purchasing decisions are made. By focusing on eye-catching packaging that rivals international brands and strategically positioning their products, Abros has successfully carved its niche in approximately 4000 retail locations across India.

Expanding Online Presence

While Abros primarily relies on physical stores for sales, the company is strategically expanding its presence in the online marketplace. With a network of 16,000 retailers and 70 to 75 distributors, Abros also leverages prominent e-commerce platforms such as Myntra, Amazon, Flipkart, Nykaa, and its own website to reach a wider audience. The company generated approximately Rs 10 crore in revenue from online sales in FY23, with plans to further tap into the immense potential of the online market in FY24.

Future Vision and Growth

The Sharma brothers’ journey with Abros Sports International Pvt Ltd exemplifies their unwavering dedication to innovation, quality, and customer satisfaction. With a rich legacy of footwear expertise and a robust supply chain, Abros is poised for exponential growth. As Abros explores global markets, the company’s vision includes touching the Rs 1000 crore revenue mark in the next three to four years and eventually embarking on an IPO.

Pradeep Sharma and his brothers Aneel and Sandeep are visionary entrepreneurs who have redefined the footwear industry through their commitment to innovation, quality, and accessibility. Abros Sports International Pvt Ltd’s remarkable journey from inception to success underscores their passion for creating products that resonate with a diverse consumer base. With their sights set on global expansion and continued growth, the Sharma brothers’ entrepreneurial spirit continues to shape the future of the Indian footwear market.