BUSINESS
Pankaj Aswani and the Success Story of Coolberg
Pankaj Aswani is the organizer and CEO of Mumbai-based startup Coolberg which offers malt-put together enhanced non-hard lagers with respect to as of late reported that it has gotten $4 million in Series A. A chartered accountant by capability and a financier by calling, Pankaj Aswani took the pioneering plunge in the wake of seeing the potential for non-cocktails in the quick buyer merchandise (FMCG) area.
Before that he functioned as Management Associate at CitiBank. He concentrated in The Institute of Chartered Accountants of India.
To give a quality item as an option in contrast to cocktails, Pankaj Aswani established Coolberg in 2016 in India. Coolberg is India’s first-of-its-sort Zero Alcoholic Beer. He has taken advantage of the unaltered area of non-cocktails and began with Coolberg, a zero-liquor brew brand situated in India. Accessible in seven distinct flavors, the beverages are bundled in glass bottles in a bid to be all the more harmless to the ecosystem. In 2019, the organization got $3.5 million in a Series A round driven by RB Investments. In 2018, Coolberg raised an undisclosed seed sum from investment firm India Quotient and Indian Angel Network.
Pankaj and his group recuperated quicker than anticipated as one of their significant areas HoReCa was affected altogether. They moved the emphasis on stores and supermarkets which assisted us with enduring the pandemic and came to solidness progressively. As they begin to extend in 2021 once more, they are still somewhat away from equal the initial investment at the present time and planning to accomplish productivity in a little while.
Abroad, the market is acquiring force, particularly in Europe and the Middle East. Around the world, the zero liquor brew market was assessed at more than $4 billion out of 2017 and is developing quickly. In Europe, greater brands like Heineken have concocted 0.0% liquor. Additionally, in the Middle East, the idea of non-fermented lager is notable as alcohol is limited or precluded because of strict and social reasons.