OTT Platforms in India: The New Normal

OTT means Over the Top Media Service.

There has been a definite and eye-catching growth in Indian population taking subscriptions of various content containing online platforms. According to a report, 75% of Indians have got their new subscriptions to different OTT platforms of their own choice. Most of these subscriptions include Amazon Prime, Netflix and Hotstar Disney have seen a growth in its subscriptions on a different level due to IPL 2020.

There are more than 40 OTT platforms in India and in 2018 it was worth a huge amount of more than RS.2000 crore and it almost got doubled in the year 2020 after this lockdown thing.

If we get into the history of OTT platforms in India, the first one to be launched was BIGFlix in 2008 by Reliance Entertainment.  Then in 2010, there was a big thing launched in India named nexGTv which was first of its kind to live stream IPL matches on mobile phones and did so till 2013 and 2014.

OTT platforms gained more popularity in India when they started their own shows that were only on online platforms and were not telecasted on TVs. These were the new web series. But they do not have only their own shows. Like Hotstar was connected to star tv and they also have all those daily shops and cricket matches streams that were telecasted on TVs on star media channels. Same was with Voot, they were linked with Viacom18 production house which has famous tv channels like Colors Tv, MTV and others. Another famous one was SonyLiv which was OTT platform for Sony channels.

Then came news things like Amazon Prime and Netflix in India which has their own awesome web series and movies which got so trendy in India and everyone loved it to the next level.

And then lockdown happened and all the Cinema Halls were closed then these OTT platforms played a huge role in having their platforms ready for new Bollywood movies to get released and provide their audience with the best source of entertainment.