Noor Naim: The Arab Kim Kardashian Shining Bright in the Digital World

Noor Naim, otherwise known as the prolific creator under the online moniker “Noor Stars,” is no doubt one of the brightest content creators in the Arab world. Born in Iraq but raised across the Middle East, the journey to becoming digital stardom saw her defy all odds and create pathways for her imagination to run wild. The Arab Influencer Noor Started creating content for YouTube back in 2014, and since then, Noor Stars have grown exponentially. Noor, with over 19 million subscribers on YouTube, nearly 12.7 million followers on Instagram, and close to 8 million followers on TikTok, became one of the most-watched influencers in the Arab world.

Noor Stars rose meteorically from early videos on YouTube that featured beauty tutorials and makeup tips to comedic skits. Her very first video, “What’s on my iPhone,” was one of those moments in which she established her style and approachable personality to a small but growing audience. Relatively quickly, the authentic persona started gaining popularity amongst viewers, particularly young women from the Middle East. She did vlogs, challenges, and even started doing lifestyle content over time, becoming the voice for this new era of Arab women embracing modernity yet keeping hold of their tradition. By 2018, Noor Stars was a name most people could recognize in the Arab region but increasingly in global terms. Her connection with millions of viewers, cutting across various platforms, is unmatched, and she uniquely drew special recognition as the first Arab You Tuber to reach 18 million subscribers. Noor’s influence goes beyond social media. The Arab Woman of the Year Award recognized her in 2022 for achievements so far.

The success of these celebrities has also garnered her the most popular collaborations with the major brands. Noor has worked with Sunsilk, Pantene, KitKat, and Bellami and endorsed beauty and lifestyle products for the said companies. These brand collaborations present the diversity and appeal that she brings across various industries.

As flashy as Noor’s lifestyle is and as huge of a fan base she has, people have nickname her “Arab Kim Kardashian.” Similar to Kardashian, Noor Stars shares glimpses into her luxurious life yet has an approachable and authentic online personality. Again, the glitz and glam aside, the Noor content is very relatable-she sometimes discusses self-confidence, mental health, and body positivity. This creates a space for that young individual to feel heard and seen.

During 2024, Noor Stars continued to make history by joining the line-up for Netflix’s reality show “Super Rich in Korea,” documenting life behind the scenes of really rich people in South Korea. Having Noor as the only Arab participant on this segment exposes her to a broader international audience, further strengthening her as an international influencer. This makes her want to be in other cultures and work hard to make it to the names in the world. Noor’s change from this little girl from Baghdad to one of the most influential Arab influencers inspires millions of young women. It challenges stereotypes about Arab women in the media and entertainment, as she is a voice who persists and is able to hold on to cultural values without compromising her aim to shine at a global level. She never stops inspiring and uplifting; she stimulates her audience to pursue their passion and to embrace being different.

Noor’s influence goes far beyond just number and followers—so much of her content speaks to personal development, self-love, and authenticity in a world that often polishes for perfection. Whether she’s talking about her beauty routines, giving a sneak peek into day-to-day life, or joking around with her siblings, Noor is always authentic and positive.