Monalisa Saxena, Co-Founder and COO of Merren

Monalisa Saxena is the Co-Founder and COO of Merren which is situated in Mumbai, Maharashtra and it is the first end-to-end platform for messaging-app-based surveys in the globe. On a single platform, it brings together survey producers, panel providers, customers, and the data analysis engine. Merren enables marketers to target clients in several languages by utilizing the built-in functionality of applications like Facebook Messenger and WhatsApp. Merren simplifies the customer feedback collection process by allowing TGs to access surveys through the system’s existing chat tools. Their Unique Selling Proposition: They conduct surveys using popular messaging apps such as WhatsApp and Facebook Messenger. Quick turnaround and low cost are ensured by high reach and completion rates.

Monalisa is a problem-solver in the business world. In her previous entrepreneurial roles as the creator of Pixights Consulting and Inxise Datalabs, she was dedicated to business planning and innovation. She has worked in domains such as FMCG, Telecom, BFSI, Retail, and Health, to mention a few, and for clients such as British American Tobacco, Marico, L’Oreal, Vodafone, ICICI Bank, Unilever, Novartis, Zee TV, Star TV, Castrol, Mahindra, Philips, and others.

Semiotics has influenced her work. When these ideas are applied to market research in packaging, logo, and name evaluations, as well as developing new methodologies and tools that use metaphors/signs, they allow customers who are unable to pinpoint or describe their thoughts to produce levels of knowledge.

Another area in which she is enthusiastic is the social and rural sectors. Consumer issues, concerns, and experiences, particularly in these industries, give a wealth of information. She has worked with a variety of clients since 2002, including UNICEF, the World Bank, the International Labour Organization, Give India, Child Line, and others, all of whom are focused on finding solutions for a brighter future for women and children.