Millennials in Direct Selling Empowering Passionpreneurs with Amway

In a world that’s rapidly aging, India stands out as one of the youngest countries globally, with a thriving demographic of millennials. This youthful population has become a powerhouse of talent, driving innovation and economic growth. From the dotcom boom of the 90s to the rise of the start-up culture in recent years, India’s under-35 population has been at the forefront of transformative revolutions. More millennials are venturing into entrepreneurship, leveraging their drive and passion to explore new ideas and strategies for success.

One avenue that has opened up for aspiring entrepreneurs is direct selling. This industry provides accessible and manageable opportunities, allowing individuals to turn their passion into a career without jeopardizing their financial stability. Direct selling doesn’t demand massive seed capital or specific qualifications, making it an attractive option for millennials seeking supplemental income and self-reliance.

Passion-Driven Entrepreneurship with Amway

Meet Abisesh Mohapatra, a multifaceted individual based in Bhubaneswar. Abisesh, a mechanical engineer by profession, wore the hat of a dedicated engineer for years. However, his true passion lay elsewhere. He is an avid traveller, a lifestyle influencer, a health and wellness consultant, and, importantly, an Amway Direct Seller.

Abisesh’s journey is a testament to the power of passion. He transitioned from the confines of closed cubicles and lengthy office meetings to interactive live sessions and creating engaging content, all cantered around his love for fitness. To him, passion is the driving force to give your best and unlock your true potential. With fitness as his passion, he built his Amway business around it, encouraging people to lead healthier lives.

Inspiring Women to Embrace Entrepreneurship:

Another remarkable aspect of direct selling’s success in India is its role in inspiring more women to pursue entrepreneurship. Rashmita Mohanty, a young and accomplished Amway Direct Seller, is passionate about motivating millennials and women to explore their entrepreneurial spirit. She has built a thriving business with teams spread across the country, guiding and encouraging them to embark on their entrepreneurial journeys.

Rashmita’s mission is to unlock the immense potential of India’s youth and women, enabling them to follow their passions and pursue entrepreneurship. Amway has provided her with the platform to fulfil this aspiration. Over 60 percent of Amway’s 550,000 direct sellers in India are women, reflecting the industry’s ability to empower women to be their own bosses.

Economic Impact and Social Empowerment:

The direct selling industry in India has the potential to make significant contributions to the economy and social empowerment. Reports from KPMG and FICCI suggest that the industry could be valued at Rs 645 billion by 2025. It has already played a pivotal role in transforming lives, particularly for women who may have had to sacrifice their careers due to personal commitments.

Direct selling platforms like Amway offer an alternative, enabling women to break free from traditional constraints and become self-reliant entrepreneurs.

Empowering with New Skills:

Amway recognizes the potential of these new-age direct sellers and invests in their training and up skilling. In 2020, the company saw a surge of interest from individuals under the age of 35, with 61.5 percent of new registrations falling into this category. Amway’s commitment to staying relevant and supporting its direct sellers in their endeavours remains unwavering.

Even in the face of the pandemic, Amway adapted by shifting its training sessions online, ensuring that direct sellers could continue to learn and grow. The company is continually exploring new avenues for online engagement to empower its direct sellers with innovative ways to connect with customers.

In a time of uncertainty and economic challenges, direct selling offers a lucrative opportunity for success on one’s own terms. These millennial direct sellers are leading by example, demonstrating that passion and determination can pave the way for a thriving entrepreneurial journey with Amway.