Manufacturing Clean Food with The Whole Truth, Shashank Mehta

Shashank Mehta is the founder of The Whole Truth, a company that provides 50-70 goods in the categories of nutrition bars, muesli, and peanut butter that are free of hidden sugars, artificial flavors, and dangerous preservatives.
Shashank was a former marketing executive at Hindustan Unilever Limited (HUL), and he launched a blog where he began analyzing and comparing food products named FitShit.

He realized the magnitude of the problem while writing the blog. He used to believe that making a clean product was difficult. However, as a weekend side venture, he began creating his own protein bars in the kitchen. It was because of this that Mehta decided to develop his own line of truly beneficial health goods, dubbed And Nothing Else before being renamed The Whole Truth.
In April of last year, the Mumbai-based business launched its in-house production with roughly 100 employees.

The bars were first only available online with free shipping across India from The Whole Truth’s website and were already proving popular in Delhi-NCR, Mumbai, and other locations.
Due to increased demand, the firm has expanded to include eCommerce platforms such as Amazon, Flipkart, and Vegan Dukan. Mehta is adamant that this is because his products are delicious and unadulterated. For example, the Orange Cocoa protein bar, which claims to have cashews, dates, whey protein, cocoa powder, almonds, and a dab of orange oil, actually just has those ingredients.