BUSINESS
Mansi Gupta Is Empowering Indian Craftsman With Her Startup Tjori
Mansi Gupta is the founder of Tjori, which is an exclusive marketplace of unique designs from India and throughout the world. It offers a holistic approach in which exceptional artisans and designers collaborate closely to select collections that are not only gorgeous but also authentic and one-of-a-kind.
Tjori was founded by Mansi Gupta in Delhi-NCR in 2013 with a personal savings of Rs 10 lakh. Mansi, a Wharton University graduate, observed a great demand for Indian handicrafts abroad, but few Indian firms were able to provide them. For fulfilling this demand, Tjori was born as a multi-category, online-only artisanal ethnic brand that includes fashion, wellness, home, and mother and child products.
Tjori is a brand that combines old wisdom with contemporary trends. It is the result of a passion for traditional handicrafts and a desire to meet worldwide demand. Their raw materials are supplied from authentic and ethical sources, such as direct from weavers, ensuring that the state’s original art form is valued appropriately and that each piece is labeled as state of the art design and production.
They’ve teamed up with an Ayurvedic research organization to bring a modern spin to an ancient Ayurvedic way of life. This is to give us a sensation of better living while also allowing us to continue living our current way of life. They’ve also brought on a team of doctors and experts to help improve the customer experience and ease the transition.