Mai Dubai: The Purest Drop from the Heart of Dubai

Mai Dubai was established in 2012 by DEWA with the aim of furthering its efforts in the diversification of its investment portfolio towards the strengthening of the economy in Dubai. DEWA owns 99% of Mai Dubai. The company was established with the vision to create an in-bottled water premium brand that can be strong enough to compete both locally and globally. The company has produced a Dubai-based production facility, full capacity since 2014, and bottles began to reach the shelves. In a few years, Mai Dubai dominates the UAE bottled-water market, hence showing its significant presence around the region.

The company extended its markets to Qatar, Bahrain, Oman markets, as well as Asian, European, and South African markets. Apart from the purity that Mai Dubai water guards, its meteoric rise to the premium bottled water market position was grounded by strategic positioning. Among the reasons for such phenomenal success of Mai Dubai has been its bold decision not to choose blue tones among other options in the branding needed to establish coolness and purity. The one exception of this seemingly homogeneous product line is Mai Dubai, whose bright red logo gives this firm a competitive edge and its bottle design stands as distinctive. Prior to its release, there was no alternative choice that could compete with the premium water segment, which targets customers who value quality over everything else in their eye-catching bottle designs.

The quality input is maintained at each level of production. Mai Dubai ensures only the best quality at each level. The company has the plant at Yalayis on Al Qudra Road in Dubai, where it has developed the technology for having a clear and safe water bottle. Presently, with the production capacity of over 207 million units every year, by last year, 2015, and production at this brand increase with the launch of the brand.

This commitment to quality did not go unnoticed. To cite one example, the US magazine Beverage World presented a bronze award at its 7th Annual BevStar Awards to Mai Dubai, in view of exemplary taste, packaging, and market positioning of the product, in 2016. The brand’s reputation continued rising as Gulf News reported that Mai Dubai had emerged as the favourite bottled water of Emirates Airlines passengers.

Mai Dubai was ranked Grade A in the year 2015, which is the highest ranking on food safety approved by Dubai Municipality, proving itself to be the industry leader. This was mainly due to the care that they served for their food safety protocols and hygiene standards. In the Middle East Beverage Awards 2016, it received the “Best Marketing Impact” that manifested that it had a strong presence and strength in the market.

It focuses on innovation, sustainability, and expansion as Mai Dubai grows. The company hasn’t been bound to the borders of the UAE, for its bottled water now reaches 13 countries. With so many options, Mai Dubai simply has it easy in supplying what consumers need – small and medium-sized bottles (1.5L, 500ml, and 330ml) and five-gallon bottles for home and office delivery. The company sells water in 200ml and 100ml tumblers to a number of small businesses for carrying events or at home.

Mai Dubai has sustainability imprinted into its DNA. Since most of the globe is transitioning towards green substitutes, it also looks out for new ways that cut down on carbon footprints, save water, and more mindful production.