Mahesh Choudhary: Weaving a Global Legacy in the World of Rugs and Carpets

Mahesh Choudhary, the Founder and Chairman of Saraswati Global Pvt. Ltd., is a visionary entrepreneur who has significantly contributed to India’s prominence in the global rugs and carpets market. With a rich history dating back to the 1970s, his journey from humble beginnings to becoming a leading manufacturer and exporter is an inspiring testament to his dedication and passion for this craft.

A Journey of Innovation and Excellence:

Mahesh embarked on his entrepreneurial journey in his twenties, leveraging his business background to explore the rugs market. Starting as a contract manufacturer for export firms, he gained invaluable insights into the industry. After eight years of contract manufacturing, he took a bold step forward by establishing Saraswati Global.

Navigating Global Markets:

Saraswati Global initially ventured into the German market, gradually expanding its footprint to countries like the US, the UK, Europe, and the Middle East. The company’s commitment to quality and craftsmanship soon earned it a reputation as a reliable supplier of Indian rugs and carpets on the global stage. Today, the US stands as its largest market.

Empowering Artisans across India:

At the heart of Saraswati Global’s success are its artisans, hailing from various regions across India, including Uttar Pradesh, Odisha, Gujarat, and Rajasthan. Over four decades, the company has grown to employ approximately 10,000 in-house artisans, who contribute their skilled craftsmanship to produce exquisite handmade rugs.

Expanding Horizons:

While Saraswati Global’s business model thrived for decades, the COVID-19 pandemic disrupted global supply chains. In response, the company refocused its efforts on expanding its presence within India. It opened retail stores in Delhi and Rajasthan and began listing its brand on popular e-commerce platforms such as Urban Ladder and Pepperfry.

A New Digital Frontier:

Embracing the digital era, Saraswati Global ventured into online sales, leveraging the advantages of e-commerce. While exact sales figures weren’t disclosed, Mahesh noted significant monthly growth in online sales. The company’s future plans include further exploration of the online market and enhancing its digital footprint.

Bridging B2B and B2C:

Saraswati Global has a rich history of collaboration with interior designers and architects in the B2B model. In response to the pandemic, the company expanded its B2B and B2C presence in India. It aims to strengthen its retail brand while maintaining its commitment to delivering quality products to both business and individual customers.

A Foundation for Artisan Empowerment:

In 2012, Saraswati Global established the Saraswati Foundation, dedicated to uplifting marginalized communities in rural areas. The foundation offers upskilling programs to artisans, helping them learn new weaving techniques and designs. Additionally, it sponsors schools and scholarships for deserving children of artisans, enabling them to pursue higher education.

Mahesh Choudhary’s journey with Saraswati Global is a remarkable tale of entrepreneurial spirit and social responsibility. His dedication to quality, craftsmanship, and artisan empowerment has not only propelled Saraswati Global to great heights but has also positively impacted the lives of countless weavers and artisans. As the company looks to increase its online presence and expand its retail footprint, Mahesh Choudhary continues to be a driving force in India’s rugs and carpets industry, weaving a legacy that resonates globally.