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How to Grow Your Business Online With OptinMonster

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How to Grow Your Business Online With OptinMonster Businesses that invest in a quality website and a strong online brand are more likely to grow than those that don’t. The internet is brimming with free tools that can help you improve your website’s quality, streamline your email marketing campaigns, and design optimal social media graphics. You can use these tools to make your business more visible to a wider audience and increase sales. So, start taking advantage of these free tools today.

OptinMonster

If you are looking for an effective way to improve your business on the internet, you may be considering using OptinMonster. This software allows you to grow your email list, and you can use that list to drive more traffic to your website, your paid ads, or to your landing page. It is a valuable tool for small business owners, eCommerce store owners, and online publications. The platform is free to use, and there are numerous ways to Grow Your Business Online.

OptinMonster’s drag-and-drop template design allows you to create a custom popup or welcome gate to capture email addresses. OptinMonster allows you to address your subscribers by their first and last name, or simply display a fallback text like “Hello” if they do not have any information to enter. If you are unsure which type of message to send, you can also create a custom variable called “name” to determine what your subscribers’ first and last name should be.

A lead generation tool such as OptinMonster can improve your website’s traffic and increase sales.

It is critical to nurture your leads to increase revenue and boost sales. This software has an array of powerful campaign types, triggers, and targeting rules to ensure that you get the most out of your marketing. It has helped countless small business register company in uk owners improve their marketing campaigns by increasing their email list. There is no better lead generation software than OptinMonster.

OptinMonster allows you to run on-site follow-up campaigns, which are an excellent way to re-engage customers when they’re already engaged with your website. For instance, OptinMonster lets you cross-sell to customers who add items to their basket or enter their email address. OptinMonster also offers small purchase tripwires, countdown clocks, and urgency. You don’t need a statistician to use OptinMonster.

WordPress Plugins

You can do almost anything with a WordPress site, and many of the top-rated WordPress plugins have multiple useful functions. They can improve your SEO, add contact forms, create an online store, and much more. To increase the success of your online business, you can use these tools to increase your conversion rate and enhance your user experience. However, there are some things to consider before choosing a plugin. Let’s look at some of them.

Plugins can increase your traffic, generate leads, increase user engagement, and send emails. Some of them even double your website’s growth! For example, the popular Google Analytics tool can double your website’s growth. It will also help you make marketing decisions based on your website’s data. You can use it to learn what’s working and what’s not. Listed below are some of the best plugins for growing your business online.

Plugins can Increase Your Social Media Following & Sharing.

More social followers mean more potential customers. Plugins like Easy Social Share Buttons make sharing your content as easy as possible. With over 50 templates, sharing your content is as easy as 1-2-3! This plugin makes social sharing easy and offers instant notification. However, you have to be careful when installing plugins. You should research their reviews and developer support before installing them on your site.

There are countless plugins for WordPress that can help you improve your website’s ranking. Yoast SEO is a great SEO plugin that Matt Cutts, former head of Google’s webspam team, recommends for any WordPress user. Whether you’re selling WordPress plugins or designing and building custom themes, Yoast SEO will help you get the most from your website’s SEO.

Email marketing

You’ve probably heard of the three ways to grow your business online. You need to create valuable content to attract customers and increase your web traffic. You can also use email to promote new products or services or special sales. Email is the cheapest way to grow your business and will yield eight to ten times your investment. To start, create an email marketing list. Fill it with helpful and informative articles and newsletters.

Email marketing is the easiest & least expensive way to advertise your business online.

You need new customers and increased purchasing power. It’s estimated that ninety percent of customers make their purchases online. This number is even higher with the light-speed internet. Email marketing is the perfect way to introduce new products or services and update existing customers on the latest updates. This guide will help you create an effective email marketing campaign. And remember, if you want to succeed with email marketing, you have to be creative and learn from others’ success.

One way to create an email list is to use email addresses obtained through various business activities, including product purchases, service inquiries, and contact form submissions. These addresses can be used to tailor your email campaign so that it reaches the most targeted people. In addition, it’s better to send messages to contacts who are less likely to unsubscribe. You’ll also have a higher success rate if you have an email marketing list made up of highly-engaged customers.

Before you begin sending emails, make sure to define your goals & evaluate your strengths & weaknesses.

Once you’ve determined your goals, set up an email marketing strategy that will help your business grow. Be sure to include interesting, useful, and relevant information. Make sure that you send emails only to those who have specifically requested your products or services. You should never spam anyone – no one likes to be contacted by a company that’s not offering them what they want.

Social Media Profiles

As you build your social media accounts, keep these tips in mind. Social media has become an integral part of everyday life. People use social media for business, communication, and entertainment, which is why the Department of Homeland Security has taken it upon themselves to collect social media profiles of potential immigrants. These profiles can help you understand your target market better. Keeping these tips in mind can help you optimize your social media profiles and make them effective tools for marketing your business.

Before getting started, set your objectives and goals. Once you have identified your goals and objectives, you can start posting and engaging. You can identify what types of content are working for your competition, which platforms have the best results, and what types of audiences are most likely to click on your posts. You can also set goals and measure the success of your efforts. With this in mind, you can optimize your social media profiles to meet these objectives and see how your business grows.

While most businesses use a variety of content types, video & written content outperform other forms of content.

You should keep a balance between these different types of content to ensure that your social media strategy has the greatest impact. Remember, social media is an online platform that’s real-time and requires constant monitoring to stay on top of your engagements. Always keep your profile up-to-date. You never know when your next post will go viral, so be sure to update your profile frequently!

One of the biggest benefits of social media is that it can increase your brand awareness and inbound traffic. In fact, people who already know your brand will be searching for it with similar keywords and phrases. If you don’t have an effective social media strategy, you will be hard-pressed to reach those people outside of your loyal customer base. But social media is a unique melting pot of different people with different needs and behaviors. The content you share is a window into this new market and can be a great way to attract new customers.

Tracking your business’s performance

A key element to growing your online business is tracking your business’s performance. To track the performance of your business, you should calculate several metrics. Generally, businesses should have no more than two primary data sources. If you require additional data sources, you can work Sofa Set in Lahore with an external agency. But you should avoid creating a complex system that may include too many metrics and KPIs. Here are the metrics and KPIs that you should monitor.

One of the most important metrics to track is revenue. Taking an accurate snapshot of your business’s revenue, expenses, and profit is essential to growth. This will give you a clear picture of how you’re doing against industry benchmarks. It will also help you make sure you’re aligned with your employees and comply with regulatory agencies. Most importantly, it can help you identify any problems before they become major pain points.

Entrepreneurs

The WittyFeed Triumph: Vinay Singhal, Parveen Singhal, and Shashank Vaishnav’s Journey to Content Dominance

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Vinay Singhal, Parveen Singhal, and Shashank Vaishnav have created a stunning success story with WittyFeed in the digital world, where content is king. Rising from the ashes of failed businesses, these computer experts changed course and built the second-largest content platform globally, only surpassed by BuzzFeed. This piece explores the story of these visionary founders and how WittyFeed rose to prominence in the content industry.

In 2013, faced with the setbacks of two unsuccessful ventures, Vinay, Parveen, and Shashank decided to stay the course. Ditching Evrystry.com and FollowMe247, they envisioned a content platform that catered to the needs of content creators, distributors, and consumers. This vision materialized in September 2014 with the launch of WittyFeed—a platform that rapidly ascended the ranks to become the third-most visited website in the Indian entertainment category.

For Vinay Singhal, WittyFeed is not just a content platform; it’s a technology play. Leveraging robust technology and analytics, WittyFeed ensures its content goes viral by intricately guiding content selection, creation, distribution, and monetization. Real-time data analysis and insights into user behavior empower thousands of influencers to disseminate content, making WittyFeed a formidable player in the global content arena.

WittyFeed’s strategic foresight extends to its strong network of influencers, positioning the platform years ahead of its competitors. Recognizing influencers as the distributors in the digital world, WittyFeed created Viral9.com—an influencer platform with around 15,000 influencers. These influencers, with millions of followers, redirect traffic to WittyFeed, creating a symbiotic relationship that propels the platform’s reach.

WittyFeed’s impact transcends borders, with a presence in Spain, the US, and the UK, while rapidly gaining traction in India. The platform boasts over 100 million sessions and 60 million unique visitors monthly, generating revenues of ₹30 crore in FY17. Programmatic advertising forms a significant revenue stream, complemented by sponsored content collaborations with around 70 brands, including Uber, Coca-Cola, and Zee Studios. By endearing itself to brands, WittyFeed aims to derive 40 percent of its revenues from brand partnerships.

While WittyFeed has thrived, the platform remains vigilant about potential challenges, especially as Facebook’s algorithms evolve. Vinay emphasizes the importance of steering clear of click-bait and focusing on quality content to maintain a symbiotic relationship with Facebook. Future strategies include the integration of video content, fostering collaborations with mobile apps, and seeking a series A funding round for expansion.

The success of WittyFeed lies in the synergy of its founders—Parveen Singhal, Vinay Singhal, and Shashank Vaishnav. Parveen, the Chief Content Officer, envisions video content as the next growth frontier. Vinay, with a knack for building solutions, steers the technology-driven aspects, while Shashank, the Chief Technology Officer, brings real-time data analytics to the forefront.

As WittyFeed charts a course toward greater heights, its founders remain attuned to the evolving nature of digital consumption. Vinay Singhal encapsulates the essence of their journey, emphasizing the imperative of staying at the forefront of change. The triumvirate’s journey from the brink of failure to commanding one of the world’s largest content platforms is not just a success story; it’s a testament to resilience, innovation, and the power of strategic vision. In an ever-evolving digital landscape, WittyFeed and its founders stand poised for continued impact and influence.

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Rahul Narang and Saurabh Arora: Architects of Healthcare Transformation at Lybrate

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Rahul Narang and Saurabh Arora‘s combined genius is evident in the rapidly changing field of healthcare innovation as they lead Lybrate, a ground-breaking online platform for medical consultations. The story takes place against the backdrop of Saurabh Arora, who attended Columbia Business School and IIT Delhi before purposefully changing his course. 2014 saw Arora leave his position as a data scientist at Facebook in Silicon Valley in order to pursue his homegrown business goals. This crucial choice launched Lybrate in 2015, a platform that has the potential to completely transform patient-doctor relations.

Arora’s vision for Lybrate germinated during a visit to India, where he keenly observed the challenges posed by self-medication in rural areas and the inconveniences faced by urban denizens. Fueled by a determination to bridge these gaps, Arora enlisted the expertise of his former colleague and friend, Rahul Narang, who assumed the role of co-founder and chief technology officer at Lybrate.

The platform, operating as an online out-patient department (OPD), strategically deploys technology to enhance the accessibility of quality healthcare across India. Arora’s mission was to seamlessly connect patients and doctors, transcending geographical constraints. In less than three years, Lybrate has garnered over 1 lakh registered doctors, facilitating upwards of 6 million interactions monthly. These interactions span doctor searches, health queries, and appointments for consultations and lab tests.

The triumph of Lybrate can be attributed to its innovative approach and meticulous planning. Arora underscores the critical importance of aligning the product with the workflow of doctors, fostering positive word-of-mouth recommendations. The nascent stages involved securing funding, with Gokul Rajaram, a luminary in developing Google’s AdSense network, playing a pivotal role. Lybrate secured a seed round of $1.23 million from Nexus Venture Partners, Rajaram, and independent investor Vispi Daver in August 2014. A subsequent funding round in July 2015 saw a commitment of $10.2 million from Tiger Global, Nexus Venture Partners, and Ratan Tata, propelling Lybrate’s mission to new heights.

The healthcare landscape in India presents a formidable challenge, marked by a concerning doctor-patient ratio of 1:1,700, as highlighted by a joint report from KPMG and Ficci. What sets Lybrate apart is its unwavering focus on alleviating the doctor shortage. The platform’s workflow begins with anonymous health-related queries from patients, evolving into online or offline consultations as comfort levels with the doctors on the platform grow.

Lybrate’s distinctive patient engagement model places the patient at the center, offering access to a comprehensive spectrum of healthcare services. This strategic differentiator positions Lybrate favorably against Practo, its major competitor, which primarily functions as a doctor discovery platform. While Practo concentrates on appointment scheduling, Lybrate is committed to transforming the patient-doctor interaction and propelling it into the digital realm.

Despite the myriad challenges, Lybrate has achieved a commendable turnover of over ₹22.45 crore in FY15-16, with aspirations to reach ₹25 crore in the current fiscal year. The platform boasts various revenue streams, including ‘Lybrate Consult,’ allowing users to consult preferred doctors for a fee. ‘Lybrate Lab+’ and ‘Lybrate Cube’ contribute significantly to the company’s revenue by facilitating lab tests and providing tools for doctors to enhance their online presence.

As the health tech industry witnesses an influx of competitors, Lybrate’s early entry into the fray positions it as a frontrunner. However, challenges persist, and success in this dynamic landscape hinges on delivering a substantial value proposition for both patients and doctors. The journey of Rahul Narang and Saurabh Arora with Lybrate symbolizes a commitment to quality and innovation, marking the advent of a new era in online healthcare solutions.

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Abhishek Shah: Revolutionizing Diabetes Care Through Digital Therapeutics

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Abhishek Shah, the 34-year-old CEO of Mumbai-based Wellthy Therapeutics, stands out as an innovator in a world where chronic illnesses like type 2 diabetes are becoming more prevalent. With its AI-powered smartphone app that provides a customised health coach experience, Wellthy Therapeutics aims to revolutionise the treatment of type 2 diabetes. The journey of Abhishek Shah, the founding of Wellthy, and the significant influence it has had on patients such as Smruti Daru are all covered in this article.

Abhishek Shah’s foray into healthcare entrepreneurship was inspired by personal experiences. Growing up in a family of healthcare entrepreneurs, with parents diagnosed with chronic diseases, Shah witnessed the challenges of managing conditions like hypertension and diabetes. This exposure laid the foundation for Wellthy Therapeutics, founded in 2015 with the vision of leveraging technology for behavioral change in healthcare.

Wellthy Therapeutics’ mobile app serves as a personal health coach, utilizing AI to analyze patient data and habits. The app provides continuous guidance and motivation for adopting healthier lifestyle choices, crucial for managing type 2 diabetes. For individuals like Smruti Daru, the app has been transformative, helping her achieve significant improvements in glycated haemoglobin levels and weight within a short period.

At the core of Wellthy’s philosophy is an outcome-focused approach. Abhishek Shah emphasizes the importance of improving patient outcomes by addressing behavioral changes. The app guides patients through their daily routines, encouraging them to log diet, monitor sugar levels, track weight, and adhere to exercise routines. This focus on quantifiable outcomes sets Wellthy apart in the realm of digital therapeutics.

Wellthy Therapeutics has garnered recognition and endorsements from major organizations. Partnering with the Research Society for the Study of Diabetes in India (RSSDI) in 2016, Wellthy became a prescribed application for doctors. The company presented positive clinical outcomes at an American Diabetes Association conference, establishing itself as the first South Asian digital therapeutics firm with such achievements. Understanding the unique cultural nuances of India and Asia, Wellthy tailored its app to cater specifically to the genetic makeup, behavior, and values prevalent in the region. Recognizing that two-thirds of the world’s diabetics reside in Asia, Wellthy’s regional focus positions it strategically in the fight against diabetes.

Abhishek Shah’s commitment to improving healthcare outcomes is reflected in Wellthy’s self-funded growth. Investing around ₹2.9 crore into the venture, Shah prioritized creating a product that genuinely benefited patients. Wellthy’s expansion involves unique partnerships with hospitals, doctors, patients, and insurance companies, laying the groundwork for future growth. With plans to go live in the Middle East later this year, Wellthy envisions achieving a full-fledged presence in Asia within four to five years. The company’s trajectory aligns with its mission to redefine diabetes care through innovative technology and a patient-centric approach.

For Abhishek Shah, the journey of building Wellthy intertwines with the personal milestone of becoming a father. This balancing act, navigating the realms of first-generation entrepreneurship and first-time fatherhood, shattered perceived limitations and unlocked newfound capabilities. Shah’s dedication to his vision has not only transformed his life but has become a source of empowerment for individuals managing diabetes.

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