Harshaavardhan Reddy Sirupa: Pioneering Hemp Research and Sustainable Entrepreneurship

In the realm of hemp cultivation and sustainable entrepreneurship, Harshaavardhan Reddy Sirupa stands out as a visionary leader committed to transforming the landscape of hemp-based products in India. Co-founder of Namrata Hemp Company, Sirupa and his wife embarked on a mission in 2016 to explore the untapped potential of hemp, eventually giving birth to the brand Satliva. This dynamic duo has not only delved into product development but has also taken the lead in groundbreaking research and seed strain development.

One of the significant challenges hindering widespread hemp cultivation in India is the absence of government-approved genetics. To address this gap, Namrata Hemp Company, under the guidance of Harshaavardhan Reddy Sirupa, is spearheading extensive research to develop a seed bank. Recognizing the critical role of approved seeds in fostering commercial cultivation, the company is collaborating with state universities, agricultural institutions, and horticulture universities. By partnering with academic and research institutions, Namrata Hemp Company aims to lay the foundation for a sustainable hemp industry in India.

After five years of dedicated research on the benefits and effects of hemp, Harshaavardhan Reddy Sirupa and his wife transitioned from theory to practice, launching their products under the brand Satliva. The product line includes soaps, creams, and oils, all crafted with hemp seed oil as the primary ingredient. Emphasizing sustainability and local sourcing, the company partners with farmers from the foothills of the Himalayas to obtain raw materials and hemp seeds. This commitment to ethical sourcing resonates with consumers, contributing to Satliva’s impressive 83 percent customer retention rate.

The journey of Namrata Hemp Company has not been without its challenges. The lack of government-approved genetics, coupled with regulatory hurdles, poses obstacles to the company’s mission. However, Harshaavardhan Reddy Sirupa remains undeterred, advocating for collaborative efforts between the private sector and government bodies to create an enabling environment for hemp cultivation. His vision extends beyond the immediate challenges, focusing on the long-term benefits of a thriving hemp industry in India.

Despite facing challenges, Satliva has made a mark in the market, with an annual revenue of Rs 50 lakh. The brand’s commitment to quality, sustainability, and community empowerment resonates with consumers who seek ethically sourced and environmentally friendly products. By sourcing raw materials locally and empowering Himalayan farmers, Satliva embodies the principles of social responsibility and sustainable entrepreneurship. Harshaavardhan Reddy Sirupa’s role extends beyond entrepreneurship; he is a vocal advocate for the hemp revolution in India. Recognizing the economic, environmental, and health benefits of hemp cultivation, Sirupa actively engages with stakeholders at various levels, from farmers to policymakers. His advocacy emphasizes the need for regulatory reforms and research-driven initiatives to unlock the full potential of hemp in India.

In Harshaavardhan Reddy Sirupa, India has found a pioneer in the hemp industry—a leader dedicated to research, sustainability, and community impact. As Namrata Hemp Company continues its quest to develop government-approved genetics and redefine the hemp narrative in India, Sirupa’s vision extends beyond business success to creating a sustainable and inclusive hemp ecosystem. With Satliva’s success as a testament, Harshaavardhan Reddy Sirupa stands at the forefront of a hemp revolution, shaping the future of this versatile and eco-friendly crop in the country.