First Indian Food Blogger: Nikhil Chawla

In Dec 2016 a two and a half minute video of Nandlal Chole Bhature went viral and received 10 lakh views within a few days. That’s how many people came to know about Hmmm. One of the biggest names in food blogging is Nikhil Chawla. More than a youtube vlog creator he is a food fanatic which gives him an instant and strong connection with his audience. He is also the first video food blogger of India and he takes immense pride in this.

He started food vlogging as a part-timer and was working in the real estate sector. Therefore for many of his clients, he had to visit many restaurants then in 2012, he was introduced to Zomato reviews those days the concept of food blogging was not strong. Within one year of being a Zomato reviewer he became quite a successful reviewer in Delhi in the latter half of 2012 he was the best reviewer present in Delhi.

In 2013 he came up with an idea of starting his own platform and that’s how he started his Facebook page and his website after some time. Things were going good till 2016 until one day he watched a show on Netflix which inspired him to start the video blogging on youtube

His one advice to all the youngsters who want to give a try to youtube is that they should do it as a part-time job and always take a job along with it. It will help them to be financially stable at the initial days of their channel. Once they notice that their youtube income is twice or thrice their job’s salary they can immediately leave their job. But till then always try to do two things at a time for financial assurance.

He says that in taste-wise and price-wise, he found Kolkata and Amritsar the best place to visit for food and delicious cuisines.

Earlier, before the lockdown happened HMM charged a promotional amount to promote Food carts and vendors but he came up with an idea of not taking this promotional fee and he is now promoting different cafes and restaurants for free in this time of the pandemic.

He is a true example of pure soul and a result of truly hard work.