Exploring Tanfeeth: The Value Tanfeeth Brings to UAE’s Corporate World

Efficiency and streamlined business processes are what best describe Tanfeeth, which is the prime example of the Gulf Cooperation Council (GCC) region. Being a subsidiary of Emirates NBD, the largest bank by assets in the UAE, Tanfeeth greatly transformed the nature of the shared services sector by offering state-of-the-art back office solutions to all sorts of organizations that belonged to diverse industries. The company has scaled since its inception in 2011 through rapid operations, driving excellence and developing customer service efficiency. Within this blog, we shall discuss how the all-inclusive services by Tanfeeth are changing business operations in the UAE and beyond.

Tanfeeth, which is the Arabic name given to “getting the job done,” was established in 2011 by Emirates NBD. Recognizing its requirement for upgrading its customer services and operations as well as that of its partner firms, Tanfeeth has been established to act as a hub for shared business services to streamline back office functions for large businesses. Its objective lies in enabling business-to-business operations by delivering expert services that can drive the operational efficiency, improve customer satisfaction, and optimize costs.

By 2013, Tanfeeth had already integrated itself as part of the corporate landscape in the UAE. The company took on the entire back-office operations teams of Emirates NBD and went on to expand into other sectors. To push its growth curve, Tanfeeth also secured client deals with several organizations, including a government authority, a telecommunications company, and a banking institution in Kuwait. Thus, from the expansion, Tanfeeth began the path to become a global leader business services.

 Currently, Tanfeeth performs a raft of back-office operations for several entities under the banner of Emirates NBD. These services include contact center operations, finance services, and even accounting services. It holds a vital part of the operations of Retail Credit, Wholesale Banking, and even Human Resource Services. With these all-inclusive services, businesses are able to concentrate on core activities, while Tanfeeth manages the very critical support functions efficiently.

Tanfeeth has consistently developed internal services to meet the requirements of businesses in many sectors and not just internals, but a treasure trove. For instance, in 2013, Tanfeeth teamed up with Society for Human Resource Management to roll out special underwriting courses that were catering to skill gaps in banks and insurance companies within the GCC. By 2017, Tanfeeth had rolled out over 50 special skill trainings which ensured the workforce was continuously being up skilled in tandem with changed market needs.

In view of the above facts, Tanfeeth prides itself on the functions that it serves: providing logical security services and procurement operations, furthering the diversity of its role as a service provider. Right from compliance to collections, international payments, and central operations and service management, Tanfeeth has proved invaluable for businesses in search of streamlined operations and seamless support.

The company has been headed by great visionaries of the years through the course of its growth and transformation. Its first CEO was Suhail Bin Tarraf, who set the foundation for a good future of the company. In 2017, Tanfeeth’s business services progress and innovation were further driven by Maryam Bahlooq, who took on his position. She has led her organization to greater heights and strategic initiatives like the Tatweer KSA Transformation Program, launched in 2022, focusing on improvements of experience for customers and operational efficiency in Saudi Arabia retail and banking sectors. More lately, Tanfeeth has been strengthening its position in the regional market.

However, operational efficiency in the back office has been complemented with forward-looking customer service and innovation. Further investments are being made into new technologies and business processes, promising future growth and success. With more than 3,000 dedicated professionals under its belt, Tanfeeth is well-equipped to meet the growing demand for shared business services across various sectors.

For a business looking to make its operations efficient, reduce its costs, and improve service delivery, Tanfeeth has a comprehensive package of solutions. As the company continues to grow and expand its service offerings, it will, without a doubt, be a leader in the UAE’s shared business services sector for years to come. Whether you’re a small enterprise or a large corporation, Tanfeeth’s innovative solutions form the basis of sustainable growth and operational excellence.

This consequently allowed businesses to get the tools they needed to get the job done correctly, after which Tanfeeth led the way in this fast-paced shared services revolution in the UAE and broader GCC region.