Dubai’s New Era of Luxury: How Meraas Is Shaping Tomorrow’s Iconic Spaces

Meraas has been established in 2007 and is based in Dubai. It has developed rapidly to become one of the largest holding companies in the UAE. Its great impacts on the real estate business have highly valued some exclusive Dubai residential, retail, and entertainment spaces through Meraas’s development. Under HH Sheikh Mohammed bin Rashid Al Maktoum, the vision for Meraas was to remain under the subsidiary of Dubai Holding while getting stronger in defining a new silhouette for the city and new ways to define living in the city.

The key leader in Meraas is Sheikh Ahmed bin Saeed Al Maktoum because he heads Meraas as Group Chairman. He has steered the company through some of the UAE’s most celebrated real estate developments. Meraas’ portfolio is diverse, consisting of residential communities, mixed-use developments, and leisure destinations. The company’s flagship properties are the Bluewaters Residences, Port de La Mer, Bvlgari Residences, and the exclusive Villa Amalfi in Jumeirah Bay, each designed to bring world-class living standards to Dubai’s diverse population. One of Meraas’s greatest achievements is its Dubai Harbour, which began in 2019. The largest marina in the Middle East, with 1,100 berths, boasts a structure called Dubai Lighthouse at an impressive height of 135 meters. A destination for the most visionary and luxurious marine enthusiasts alike, Dubai Harbour speaks well of Meraas by offering yachting marinas while asserting Dubai as a leader in maritime culture at the global level.

One such icon is Ain Dubai that has opened on Bluewaters Island, a destination of Meraas, in 2021. It towers high, standing over 250 meters up into the sky as an enormous observation wheel. The presence opens views of the entire Gulf coast and skyline. Symbolizing the strength to which Meraas believes itself capable of making truly great and long-lasting icons out of anything it takes itself seriously with, Ain Dubai uses more than 9,000 tons of steel in its construction. Another such thing that Meraas has done to improve upon the leisure and entertainment side of Dubai’s spectrum was developing its portfolio with property ventures. In similar regard, City Walk would integrate retail, dining and entertainment, while The Green Planet brings an indoor tropical rainforest experience to downtown Dubai.

The hospitality unit is another example of reach under Meraas since the company has partnered up with other world-class brands for developing such luxury hotels as the Caesars Palace Bluewaters Dubai and La Ville Hotel & Suites. This type of property offers luxury amenities that attract not only locals but also foreign tourists in the international market. It blends contemporary architectural design with Dubai’s cultural characteristic. Specifically, Nikki Beach Resort on Pearl Jumeira has indeed revolutionized the notion of luxury lifestyle in Dubai with a touch of an upscale beach culture.

Meraas also boasts a broad retail assets portfolio where luxury shopping, culinary experiences, and entertainment meet. The projects that the company has in the pipeline, such as The Outlet Village and Boxpark, feature innovative, modern spaces as a reflection of Dubai’s changing urban landscape. Last Exit is a themed food truck concept from Meraas that has breathed new life into dining. It provides a unique blend of “gourmet” street food in a family-friendly atmosphere.

Apart from the luxury, Meraas is strategically focused on the community and environmental sustainability as well. For example, there is Kite Beach- a recreational hub that introduces fitness and wellness into the social spaces for Dubai’s active lifestyle community. Similar approaches are being followed as part of the company pursuing projects like Hatta tourism initiative by promoting eco-tourism and adventure sports in the mountainous areas of the UAE.

With this expansion, Meraas portfolio further diversifies into the new joint ventures and partnerships. For instance, there is Dubai Hills Estate: a master-planned community within Emaar Properties’ lands offering sustainable greenery in living spaces. Another example is Hala China, a joint endeavour of Dubai Holding that aspires to redefine economic and cultural exchanges between the UAE and China in line with Vision 2020 in Dubai.

Meraas has changed and transformed luxury, leisure, and lifestyle experiences in Dubai based on its innovative thinking for iconic destinations. Projects here attract residents and tourists in equal measure, being living testaments to the city’s vision as a cosmopolitan city with modern sustainable and vibrant communities. With visions and projects, Meraas is building the future of Dubai and shaping up spaces that reflect the vision of the city and those of its people.