Cynthia Siantar: Simplifying Financial Tracking Through Smart Fintech Solutions

Cynthia Siantar is a fintech entrepreneur best known as the Co-Founder of Call Levels, a platform designed to help individuals monitor and manage their financial assets with clarity and ease. Built as an independent and user-friendly tool, Call Levels aims to remove the complexity often associated with personal finance management.

Bridging Finance and Technology

Before launching her own ventures, Cynthia developed a strong foundation in the financial services industry. She worked as an investment consulting analyst at Mercer and later as an equity capital markets associate at HSBC, gaining first-hand exposure to investment strategy, financial analysis, and capital markets. This background has played a crucial role in shaping her practical, data-driven approach to fintech innovation.

Building Award-Winning Products

Under Cynthia’s leadership, Call Levels earned industry recognition as a finalist for Best Fintech App at the Appster Awards in London, highlighting the platform’s relevance and usability in a competitive global market. At the company, she oversees growth strategy, operational planning, and communications, ensuring that both the product and brand evolve in alignment with user needs.

In addition to Call Levels, Cynthia also co-founded BlastOut, a location-based social networking platform designed to encourage meaningful interactions between people in real-world settings.

Recognition and Impact

Cynthia’s work has earned her a place on Forbes’ 30 Under 30 Asia list in the Finance category, recognizing her influence as a young leader in fintech. Through her ventures, she continues to demonstrate how thoughtful technology can make financial information more accessible and actionable for everyday users.