Cassie Abel – Adventurous Entrepreneur and Founder of Wild Rye

Cassie Abel is the prime supporter and CEO of Wild Rye, which is an organization that makes clothing for ladies recognizing open air darlings from amateurs to masters paying little mind to age, foundation, size, or ability level.

Cassie Abel has more than 12 years of brand and office experience inside the dynamic way of life, resort and monetary administrations portions overseeing correspondence systems and coordinated showcasing. She has an enthusiasm for life under the open sky and an adoration for associating individuals. In June 2015 she established White Cloud Communication, which has permitted her to join the things that rouse her the most: nature, the outside quality of Idaho and PR, brand correspondence and promoting in the open air, dynamic way of life and experience markets.

Abel holds a financial aspects degree from Colorado College, where she additionally co-captained the lacrosse crew, driving the group to its sole NCAA last four appearance. Post school, Abel had a short spell in speculation banking, filled in as the associate varsity lacrosse trainer at UC Berkeley, gone through four years at a significant promoting office in the Visa account group prior to discovering her eternity vacation home in the more prominent open air and activity sports industry. Abel filled in as the Global Communications Manager for Smith Optics prior to establishing Wild Rye in 2015 and Women-Led Wednesday in 2018. Today, notwithstanding her undertakings, Abel is devoted to inviting more ladies and young ladies into the outside, raising ladies in business and adding to associations that ensure our normal world.

Her image Wild Rye makes lovely and specialized mountain clothing for ladies. Situated in the mountains of Sun Valley, ID, Wild Rye is focused on inviting more ladies into the outside, building certainty and motivating experience through execution clothing that fits, performs and thinks about contemporary style. Notwithstanding a better item, Wild Rye is committed to changing the business story from one that is verifiably described by manliness and zeroing in on summiting the tallest pinnacles and establishing standards.