Caroline Bowler: Elevating Fintech Stories and Empowering Women in Finance

Caroline Bowler is the Founder of Bowlah PR, a Singapore-based communications agency recognized as Asia’s first public relations firm dedicated solely to the fintech industry. With a strong understanding of both finance and technology, she has positioned herself as a key voice in shaping how fintech brands connect with global audiences.

A Career Rooted in Financial Expertise

Caroline transitioned into the financial sector in 2004, where she gained hands-on experience working with a wide range of organizations, including investment banks, hedge funds, financial advisors, and emerging financial technology companies. This exposure allowed her to build a strong international network while developing deep insight into the evolving relationship between finance and innovation.

Her extensive background across traditional finance and modern fintech laid the foundation for launching Bowlah PR—a firm created to address the unique communication needs of fast-growing fintech companies.

Driving Global Fintech Conversations

In addition to leading Bowlah PR, Caroline is a founding member of the Global Fintech PR Network, which connects fintech communication specialists across regions. She is also a regular contributor to IrishTechNews.ie, where she writes about fintech trends, innovation, and the future of financial services.

Caroline frequently speaks at fintech events and industry forums, sharing her perspectives on digital finance, branding, and the importance of effective storytelling in a technology-driven world.

Advocating for Women in Finance

Beyond her professional achievements, Caroline is deeply committed to increasing female representation in finance and technology. She actively supports initiatives and conversations that encourage women to step into leadership roles and build careers in fintech.

A Leader Shaping Fintech Communication

Through her work as an entrepreneur, writer, and speaker, Caroline Bowler continues to influence how fintech companies present themselves to the world—while championing diversity, inclusion, and innovation across the financial ecosystem.