CAFU’s Expanding Role in Sustainable Energy Delivery

Rashid Al Ghurair founded CAFU based on his vision in Dubai. He found that there was a need to create an energy delivery solution based on the hectic lives of residents of the UAE every single day. So far, since its inception in all the years, CAFU has focused on direct fuel delivery at customers’ points of consumption instead of wasting valuable minutes and effort needed in using traditional gas stations. Instead, the company directly delivers fuel at its demand using an application on a smart device, parked car, home, or business.

CAFU, which began working since 2018, quickly proliferated across the country with their services spreading across all the big cities of the UAE. The fast growth brought to focus some extremely wide demand for energy solutions made more accessible and convenient, a job for which CAFU was more than ready. In less than two years, the company found themselves in the list of most trusted sources for energy for personal vehicles as well as fleet-holding companies within the UAE.

While CAFU began its business as a fuel delivery service, there is actually plenty of promise for clean energy in the future. Thus, in 2021, the company began the Ghaf Tree Project, an environmentally-friendly effort to restore ecosystems around the UAE. The project aimed to plant a million seeds of the Ghaf tree in barren spots around the country. This bold move reflected the commitment of CAFU toward sustainability in environmental terms and its requirement to go back to the society. However, this is not the end for CAFU’s sustainability. Since interest in EVs is increasing rapidly, the company considered taking up the cause of promoting their usage. In 2023, CAFU launched a prototype of a mobile EV charging vehicle in Canada. The Ford E-Transit van comes with charging stations and a mobile application. That forms part of the vision of making energy delivery accessible to all vehicles, irrespective of whether they use traditional fuels or something else. It’s another good step for the company in its pursuit of greener, more sustainable energy models.

In 2019, CAFU collaborated with Nakheel, to sell fuel to the owners of the boats who stay in Palm Jumeirah. The agreement ensured an increase in its distribution network beyond the road profiles across the land and showed that the company is flexible regarding the nature of the customers. Also, in October 2023, CAFU collaborated with Shell Markets Middle East, and designated Shell as its lubricant of choice. This will ensure that all the customers of CAFU are given good quality lubricants at their doorsteps supplemented by their fuel deliveries; this helps considerably in optimizing the overall service experience.

In 2021, CAFU collaborated with the Quebec-based Institute of Vehicle Innovation to test its mobile EV chargers in Montreal. It will produce valuable insights for further establishment of the new markets of CAFU. The company keeps growing and adheres to innovation, convenience, and sustainability. In accessing and further developing solutions for mobile charging in Canada, CAFU is part of innovations delivering new standards in energy delivery in the 21st century.

CAFU is moving towards the future with emerging technologies and strategic alliances that define it as a global leader in the energy sector. The company will make accessible and sustainable energy solutions for all customers globally, with delivery service from the busy cities of the UAE to the streets of Montreal.