BUSINESS
Breaking Stereotypes, Awwad e Awwad’s Chisciotte The Scent of East and West
Over the last few decades, the understanding of wealth and royalty has shifted vastly. With different exotic choices available in the market, each person wants to be as special as he or she can get in almost every segment. Several brands now sell their products in the market to cater to this need. However, Chisciotte stands out from all of them. Being a prodigy of Awwad e Awwad’s The House of Awad, the brand knows how to attract the right crowd. All the perfumes are minimalist and exotic, designed to be unique from one another, without compromising the consistency. Initially, the House of Awad opened its store in Abu Dhabi back in 2001, and the brand has been the center of focus for many ardent perfume consumers since then.
Since Awwad e Awwad always desired to be an entrepreneur, he decided to have economics and business management as his university majors. By that time, he had not been exposed to the corporate side of the industry. He later made full use of all the skills he acquired at university to develop his newly formed company when he founded the House of Awwad. At the present, the young businessman is not halting his career here as he is planning to market leather goods under the same brand name by 2021 and aims to lift the brand further by encouraging the public to see his range of goggles and shades in 2022. It is expected that the masses will certainly prefer them over the others as more and more quality products are rolling out of The House of Awwad every day.
For the past few decades, quite a lot of the world’s famous brands have mistaken the notion of luxury and elegance. Competing with each other for being more exotic, they have eradicated the factor of comfort from perfumes. However, this was not the approach Awwad e Awwad went with, especially when it came to his newly launched brand Chisciotte. With its gentle and friendly fragrances, Chisciotte breaks all those myths, it not only relaxes your senses but also presents yourself to be more likable to the people around you. Though feeling at ease wearing one of the colognes or perfumes from Chisciotte, you can always be classy. “They keep you fresh throughout the day and deep and gloomy at night” is the judgment of the creator Awwad e Awwad himself. In addition to being popular among the masses, the brand also draws a lot of interest from enthusiasts as it has also won many shows and awards. The recent Fashion Show in Dubai, where the fragrances earned quite a lot of praise, is one such example. After being greatly hailed here in the middle east, Awwad has further plans to extend the operation in the west.
The demand for Chisciotte’s goods is on a rise in the market with every passing day since the brand is being equally liked by the young and the elderly. Being gender-neutral, the perfumes can be worn on all occasions by both men and women, which explains the large number of sales that the brand has made in an amazingly short period.