Best Selling Marketing Author, David Meerman Scott

David Meerman Scott is a marketing strategist, bestselling author of 10 books, three of which have gone on to become international bestsellers, and a professional speaker on marketing, sales, and social media.
He also works as an advisor and investor for start-ups that are disrupting their sectors with innovative goods and services. He also speaks at conferences and corporate events all around the world as a keynote speaker.
David mostly writes about topics including marketing, social media, and Newsjacking basically the art and science of injecting ideas into a breaking news story to generate masses of media coverage, generate sales leads, and build a brand, a concept he pioneered and is now in the Oxford English Dictionary.
His book “The New Rules of Marketing & PR,” published in 2007, introduced readers to the new realities of online marketing and public relations. “New Rules,” which was listed for six months on the BusinessWeek bestseller list and is now in its seventh edition has become a modern business classic.
Penguin Random House published his latest Wall Street Journal bestselling book, “Fanocracy: Turning Fans into Customers and Customers into Fans.” The book is about fandom culture and how acquiring followers can help any business flourish.
“Real-Time Marketing & PR” and “Marketing Lessons from the Grateful Dead” are two of his other international blockbusters, while “The New Rules of Sales & Service” and “Marketing the Moon” are his most recent works.