INFLUENCER
Beauty Influencer, Lily May Mac
Lily May Mac is an Instagram influencer and has more than 4 million followers on Instagram. She is very active on all social media platforms and on other digital platforms such as youtube and twitch as well.
Lily May Mac knows generally very well the blend of innovativeness that exists on Instagram. The influencer and model have assembled a vocation inside the stage, gathering her massive fan following who love to twofold tap the blend of magnificence, style, and travel content that frames her matrix. Her taste is spotless and stylish, fluttering between New York, Sydney, Tokyo, and so forth, all while motivating a cosmetics disposition that is about glowing complexion, child doll eyes, fluffy brows, and over-lined, peachy lips. She also has her website Lilymaymac.com.
Despite her such huge fan following she often gets into controversies because of her tweets and comments. In one of her tweets she said “If another short old Asian dude tries buying me a drink, I’m going to puke on them,” which was not at all ethical.
Lily, being so famous, actually works at a law office, even as she had dispatched her absolute first makeup assortment.
The Lily May Mac Collection has been a little glimpse of heaven for the Instagram sovereign. Her numbers have just developed from that point forward, seizing Lily joint efforts with any semblance of Oroton and MAC alongside Showpo, where the line will be solely sold. It at present highlights three lip conceals by the name of Raunchy Rosehip, Naughty Nude, and Plumping Plum and will be solely sold on the online website Showpo.
INFLUENCER
7 Million Strong and Growing: Ghaith’s Journey to Becoming UAE’s Lifestyle Icon
Ghaith is an influencer based in the UAE, who has conquered an exclusive niche in the social media universes and captured millions’ hearts with his love for traveling, humour, and engaging content. He has more than 7 million followers on Instagram, with an authentic glimpse into his life and adventures, including often his wife Sara Aalwari. From beautiful travel destinations, funny videos, and family content, Ghaith has way more than aesthetic appeal on social media; through him, his audience is allowed to see the world the way he sees it. He redefines the concept of influencing, making it possible for followers everywhere to be connected directly with him.
Ghaith’s Instagram feed is a visual diary of his life, full of captivating scenes from all the corners of the globe. He is known for his diversified travel content as he carries his audience through some of the beautiful destinations around the world. His journeys took him through such countries as the Maldives, Seychelles, France, Switzerland, Italy, Jordan, Turkey, and Oman as marked by scenic landscapes, cultural experiences, and luxurious accommodations. It is not just where he traveled; it goes into minute detail: the location-where he stayed, what he could see, even what little things are let loose-that he found.
What puts Ghaith apart, however, is how he conveys his experience. Often funny, sometimes in tandem with Sara, there’s a light-heartedness and reliability about his content. Their videos tell stories about day-to-day life but in a really funny way, such that normal moments get turned into hilarious moments that the followers love. Ghaith works with some of the world’s biggest brands to devise campaigns that seamlessly align his personality with brand values. An example of such is his recent collaboration with ALDO, a popular shoe and accessory brand. The campaign reel went viral, which led to 7.8 million views and more than 350,000 engagements. It depicted how his authenticity attract and translate to mass audiences in a way that very few influencers can ever hope to attain.
Collaborations, another substantial collaboration was that with finance services company Tamara. Here, Ghaith created an insightful reel that caught the attention of his audience and garnered 8.9 million views and 330,000 engagements. Such collaborations go to prove Ghaith’s ability to present content both entertaining and informative, proving that he is the voice the influencer industry could rely on.
While travel content may form the hub of his Instagram activities, it is far from what Ghaith is interested in. Love for food is something he is all over that top restaurants fawn over to focus on, along with dishes mouth-watering in all corners of the world. Passion for cars, motorbikes, and sporting action also make up very much part of his posts as he shares experiences from the world of motorsports and adventures with his audience. This diversity keeps his audience actively interested as they get a multi-faceted personality that never hesitates to explore and share his passions out in the open.
Another feature of Ghaith’s content is dedication to family-friendly topics, especially with children and babies. As such, this focus might make his account more open to a greater audience-maybe younger parents and families. His many categories of content give followers little bits of everything: travel inspiration, food recommendations, humour, family life, and even advice on parenting.
Ghaith boasts more than 7 million followers, recording an engagement rate of 4.5%. His average view count on the posts is 11 million views and 500,000 engagements. Such statistics are actually a mark of connection with his audience as well as genuine comments and interactions flooding into his posts. He is indeed successful in garnering a huge number of followers but also very successfully building a loyal, interactive community interested in his honest approachable style.
His influence is not only limited to the UAE but around the world, such is an indication of a world that’s going to have an influencer dominating more in the digital space. Ghaith has that natural talent to merge traveling, humour, and lifestyle content and take the world to his followers while making people feel inspired, entertained, and connected through a piece of digital space. Still, Ghaith enters other territories and narrates his experiences to every new place. His followers are filled with eagerness and anticipation for each new step as they keenly watch him journey through the digital sphere.
INFLUENCER
Sakshi Sindwani Redefining Beauty Standards and Spreading Body Positivity
In the realm of fashion and digital content creation, Sakshi Sindwani is a trailblazer who is making waves by redefining beauty standards and championing body positivity. At the age of 27, this fashion influencer and content creator have not only amassed a substantial following on Instagram but has also left an indelible mark on the fashion industry. Sakshi Sindwani’s journey towards becoming a fashion influencer and body positivity advocate is deeply rooted in her personal experiences. During her formative years, she faced the harsh reality of bullying, which often targeted her appearance. These experiences served as a crucible, shaping her determination to challenge societal norms and redefine beauty standards.
From YouTube to Instagram: Finding Her Niche
Before achieving her current status as a prominent Instagram influencer, Sakshi explored the world of content creation on YouTube. However, it was on Instagram that she found her true voice and passion. With a staggering following of 535,000 on the platform, Sakshi has leveraged her influence to foster a sense of community and empowerment. Sakshi Sindwani’s impact isn’t confined to the digital realm alone. She has broken barriers and shattered stereotypes in the world of high fashion. Notably, she holds the distinction of being the first inclusive model to collaborate with and grace the runways for renowned designers such as Manish Malhotra, Tarun Tahiliani, and Masaba Gupta.
Her presence in the fashion industry symbolizes a significant shift towards inclusivity and diversity. Sakshi’s ability to seamlessly bridge the gap between the digital sphere and the traditional fashion world underscores her influence and the industry’s evolving perception of beauty. At the core of Sakshi Sindwani’s mission is the promotion of body positivity. Through her content and advocacy, she seeks to challenge conventional beauty standards that have perpetuated unrealistic ideals for far too long. Sakshi’s transparency about her own journey towards self-acceptance serves as an inspiration for countless individuals who grapple with body image issues.
Her Instagram feed is a tapestry of empowering messages, body-positive imagery, and unfiltered glimpses into her life. Sakshi uses her platform to encourage her followers to embrace their uniqueness and recognize the inherent beauty in diversity. Sakshi’s advocacy extends beyond appearances; she strives for inclusive representation in media and entertainment. Her efforts resonate with a global movement demanding more diverse voices and faces in these industries. By using her platform to amplify underrepresented voices, she contributes to a more inclusive and accepting world.
In a world where the pressure to conform to established beauty norms can be overwhelming, Sakshi Sindwani shines as a beacon of inspiration. Her journey from facing bullies to gracing the runways of prestigious fashion houses showcases the transformative power of self-love and resilience. Sakshi Sindwani’s influence as a fashion influencer and body positivity advocate continues to grow. Her commitment to challenging beauty stereotypes and championing inclusivity has not only earned her a devoted following but has also ignited important conversations about representation in the fashion and media industries. As she navigates the intersection of fashion and activism, Sakshi’s impact promises to be enduring. Her message of self-acceptance and embracing one’s uniqueness is a testament to the fact that true beauty transcends physical appearances.
In conclusion, Sakshi Sindwani’s journey is a testament to the transformative power of self-acceptance and the ability to effect positive change. Through her digital presence, runway appearances, and advocacy, she is reshaping the narrative surrounding beauty standards and inspiring a generation to embrace their authenticity.
INFLUENCER
Vivek Bindra Empowering Small Businesses with Bada Business
In today’s digital era, traditional businesses are facing the challenge of adapting to new technologies and staying competitive. Many entrepreneurs, especially in small and medium-sized enterprises (SMEs), need to up skill themselves to thrive in this digital landscape. Recognizing the need for accessible entrepreneurial education, Vivek Bindra founded Bada Business in 2019 to empower Indian SMEs, business owners, and aspiring entrepreneurs with the knowledge and skills required to succeed. A former monk-turned-entrepreneur, Vivek Bindra spent four years in Vrindavan after completing his MBA. His unique journey equipped him with a blend of Western management education and ancient wisdom from the Vedas, creating a powerful foundation for his role as a business coach.
Bada Business, headquartered in Delhi, is a tech-enabled training company offering affordable and accessible business training programs in local languages. With an impressive annual turnover of Rs 60 crore, Bada Business is on a mission to bridge the gap in entrepreneurial education in India.
Here’s an overview of Vivek Bindra‘s vision and how Bada Business is making a difference in the SME sector:
Empowering Small Businesses and Entrepreneurs:
Vivek Bindra emphasizes the importance of a robust entrepreneurial ecosystem in fostering economic growth. Entrepreneurs play a pivotal role in creating new businesses, generating employment, and contributing to the overall economy. Bada Business aims to empower individuals and small business owners by providing them with tools and support to scale their enterprises.
The organization’s innovative approach offers an alternative to formal MBA programs, which many individuals find inaccessible or expensive. Bada Business provides practical, real-world insights through case studies approved by industry leaders. Unlike traditional Indian B-schools, which often lack a focus on case studies, Bada Business ensures that its education is directly applicable to the challenges entrepreneurs face.
Unique Selling Proposition:
Bada Business differentiates itself by delivering entrepreneurial courses through industry experts and leaders. The emphasis is on practical knowledge rather than theoretical concepts. Prominent entrepreneurs such as Mahesh Gupta (Founder of Kent RO), Arokiaswamy Velumani (Thyrocare), Ashwini Bhatia (SBI), and Sudhir Agarwal (Dainik Bhaskar) serve as professors, offering valuable insights and expertise.
The organization addresses 50 critical pain points for SMEs, including fund-raising, customer targeting, employee retention, digital transformation, and more. Bada Business delivers its courses in vernacular languages to ensure accessibility for people across different regions. The affordability factor, with a two-year course priced at Rs 750 per month, makes quality business education accessible to a wide audience.
Despite being just a year old, Bada Business has already established 75 branch offices across India’s airport cities and garnered 75,000 enrolments. The company has achieved a remarkable year-on-year growth rate of 200% in revenue.
Adapting to COVID-19 Challenges:
The COVID-19 pandemic posed challenges to many businesses, but Bada Business responded swiftly. Recognizing the need for support during the crisis, the company launched the “India Revival Mission.” This initiative comprised a series of business lessons, webinars, and online lectures aimed at helping SMEs overcome the challenges brought about by the pandemic. Bada Business reached nearly five crore people through its online business lessons, demonstrating its commitment to supporting businesses in difficult times. The pandemic accelerated the growth of the edtech sector, with Bada Business experiencing a 30% month-on-month growth since March. The company also created 2,500 Independent Business Consultants (IBCs) in less than a year, further expanding its reach.
Future Prospects and Growth:
Bada Business is well-positioned to capitalize on the growing demand for online learning. Vivek Bindra believes that online learning has become the new normal, and the company is anticipating revenue of Rs 200 crore for the current financial year. Beyond financial growth, Bada Business is on a mission to ignite an entrepreneurial revolution at the grassroots level in India, empowering individuals and small businesses to thrive in the digital age.
Vivek Bindra’s vision and Bada Business’s commitment to accessible entrepreneurial education are helping bridge the knowledge gap for SMEs and entrepreneurs in India, enabling them to seize opportunities and drive economic growth.
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