INFLUENCER
Beauty, Brains, and Boldness: How Maya Ahmad Built Her Influencer Empire
Dubai is quite well-known for its luxurious lifestyle and rather active influencer culture. And therefore, it does not come as a surprise that it holds many of the future celebrities worldwide, especially Maya Ahmad. She’s the pure definition of a Lebanese beauty content creator to the core. In short, Maya has captured millions of hearts due to her makeup tutorials and skincare tips that have left most go green in envy. From being merely a YouTuber who started his channel in 2013, this beauty empire makes him a household name among beauty enthusiasts and fashionistas in the Middle East and all over the world. With flawless looks, relatable personality, and collaborations with some of the world’s best beauty brands, Maya Ahmad is a force to be reckoned with in the world of influence.
Maya Ahmad was thrilled about beauty since she could remember, and she expressed that in every single thing. In 2013, Maya launched her YouTube channel focusing on beauty tips, tricks, and skincare routines that were going to be talked about quite a lot. A self-proclaimed beauty junkie, she started off with makeup tutorials, product reviews, among other hackey things on beauty. She was rather approachable with her style and deep knowledge, really connecting with audiences, which slowly turned into a growing fan base of loyal subscribers.
What actually made her come to the top, though, was when she discovered her reliability and authenticity. Maya was not wearing perfect makeup but also was just as candid about the journey and people getting tips on how to manage their skin type and general issues faced in beauty routines. This makes her to stand out from the crowd in this market and grow her channel on YouTube and Instagram.
The problem was that this all started picking up when Maya’s online presence began to spread, mainly on Instagram, where one could find pictures of great makeup looks and flawless selfies. Maya was more focused on posting interesting content material and went through all the lingo with her followers, building an open community of beauty enthusiasts. Her Instagram account, which has reached hundreds of thousands of followers nowadays, became a medium to share her beauty tips with people but also communicate with them in a friendlier manner. This influenced global beauty brands, and she is now collaborating with the industry’s big names. Maya has been with MAC Cosmetics, Dior, Kiko, and Givenchy, collaborating with brands to spread brand messages through tutorial, reviews, and branded content. The more natural the organic incorporation of the partnerships into her content will make her a trusted voice of beauty which, in itself, cements her position as one of the strong influencers in Dubai.
Collaboration, more so, with luxury beauty houses, impressed many and distinctly separated Maya Ahmad from many local influencers. Practicing on global giants such as MAC Cosmetics and Dior, Maya’s notoriety has been confirmed not only through her presence but also through her skills within the beauty industry. Whether it’s featuring the newest eye shadow palette from Kiko or nailing a perfect contour with Givenchy, Maya’s content showcases genuine love for the craft and all the connection he shares with his audience. These collaborations have also opened up opportunities for Maya to attend major beauty events and industry gatherings, where she is continually building her network and expands her influence. “Beauty icon status extends beyond the making of content, she said, and more on embodying part of the global conversation through the beauty industry, reflecting a unique perspective and style.”
One of the reasons Maya Ahmad has managed to keep her standing in such a competitive space is because she is still authentic. She won’t just push some products because of a brand deal; it’s honest reviews and really well-thought-through content that people give a nod to. The people who follow Maya actually appreciate the fact that she doesn’t hold back about anything, whether it’s just having a pimple or even getting advice on how to make some make-up perfect. Her contents are wonderfully diverse, ranging from full glam makeup tutorials to videos for daily skincare routines, covering the gamut of beauty topics so everyone has something in her videos to connect with. Her light hearted yet poised approach makes the content worthwhile to watch; conversely, her thorough explanations mean that the viewers can gain something from her videos or Instagram posts-this might be some valuable tips they can apply to their own beauty routine.
While beauty will always be Maya Ahmad’s primary interest, her reach extends far beyond makeup and skincare. As a contemporary influencer, Maya also talks about fashion, lifestyle, and wellness as she gives people glimpses into the details of her daily life and routine as well. She mainly does so for the growth of her brand and inclusion of a much larger audience.
The popularity of Maya also speaks to the influencer culture of Dubai, because in a city known for its glamour and luxury, it’s refreshing to find someone so natural. For many, Maya is relatable and aspirational; she is indeed more than just a beauty influencer: she is a role model for young women trying to make a career out of their passion.