Ankush Bahuguna Is Redefining Beauty Content With Humor and Confidence

At 30, Ankush Bahuguna has carved a unique space for himself in India’s beauty and fashion landscape. Based in Mumbai and ranked 33rd in the beauty category, he represents a growing wave of creators who are challenging traditional ideas of who beauty content is meant for.

Ankush first gained popularity through his comic sketches, where his expressive characters and relatable storytelling quickly resonated with audiences online. But over time, his content evolved beyond humor. He began experimenting with beauty and fashion in a way that felt authentic, gradually becoming one of the most recognizable male voices in India’s beauty creator community.

What sets him apart is his approach. Ankush blends comedy with beauty in a way that feels natural rather than forced. His videos often show that makeup, grooming and style can be tools for creativity and self-expression, not something limited by gender expectations.

That perspective has helped him build a loyal audience. With average views crossing 1.6 million and a strong genuity score, his content connects because it feels honest and confident rather than overly polished.

His influence has also moved beyond digital platforms. This year marked a major milestone when Ankush became the first male Indian beauty creator to walk the Cannes Film Festival red carpet. He also attended Milan Fashion Week alongside global luxury brands such as Tod’s and Canali, highlighting how creators are increasingly becoming part of international fashion conversations.

With a Goat Score of 8.48, Ankush Bahuguna represents a creator who has successfully combined entertainment with a broader cultural shift. His journey reflects how beauty in India is slowly becoming more inclusive, experimental and open.

Because sometimes, changing the narrative starts with simply showing up — and being unapologetically yourself.