Entrepreneurs
Anish Basu Roy and Sagar Bhalotia Pioneering Healthy Snacking with TagZ Foods

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In the world of entrepreneurship, it’s not uncommon for individuals to embark on multiple ventures, each with its unique challenges and opportunities. Anish Basu Roy, a seasoned entrepreneur, and Sagar Bhalotia, his partner in innovation, have demonstrated resilience and innovation through their journey in the competitive snacking industry. Together, they co-founded TagZ Foods in May 2019, aiming to revolutionize the snacking landscape by offering healthier alternatives that cater to the evolving tastes of the Generation Z (Gen Z) consumers. Anish Basu Roy’s entrepreneurial journey was marked by prior experience in roles at global giants Nokia and Coca-Cola. He co-founded Shotang, a retail distribution platform, where he honed his entrepreneurial skills for over five years. Subsequently, he ventured into the healthcare sector with a brief stint at Healthifyme. However, his passion for creating innovative and healthier snacking options led him to co-found TagZ Foods.
TagZ Foods made its entry into the snacking market with a unique proposition – popped potato chips with less than 50 percent fat compared to regular counterparts. While many skeptics questioned the viability of another snacks brand in an already crowded market, Anish Basu Roy and Sagar Bhalotia were undeterred. They believed that there was room for innovation and disruption in the snacking industry. One aspect that set TagZ Foods apart from the competition was its pricing strategy. When it first launched in February 2020, a 30-gram pack of TagZ chips was priced at Rs 50, more than 100 percent higher than other conventional options. This premium pricing was a bold move and raised questions about whether it could gain mass appeal.
Furthermore, TagZ Foods aimed to defy conventional wisdom by not limiting itself to a single product or category. Anish Basu Roy emphasized the importance of diversity in their product offerings, highlighting that growth required expanding beyond a single category. This approach challenged industry norms and garnered both curiosity and skepticism from critics.
Fast forward to May 2023, and TagZ Foods has achieved impressive results. The company has reported operating revenue of Rs 23 crore, a significant leap from its modest beginnings. In FY20, the brand recorded just Rs 10.34 lakh in revenue, which soared to Rs 1.47 crore in the following fiscal year and reached Rs 8.97 crore in FY22. This remarkable growth of 230 times in just four years is a testament to the brand’s resilience and consumer acceptance. While this growth is noteworthy, it’s essential to acknowledge that TagZ Foods also faced challenges along the way. Despite the impressive revenue figures, the company reported a loss of Rs 4.6 crore in FY22. Anish Basu Roy remains undaunted, pointing out that TagZ Foods is poised for significant success in the snacking market.
TagZ Foods attributes its success to several key factors:
- Sharp Positioning: The brand’s clear focus on catering to the Gen Z demographic, which values health, the environment, and planet-conscious choices, has set TagZ Foods apart. By addressing the specific needs and preferences of this generation, TagZ Foods has captured a niche market.
- Consumer-First Approach: Instead of solely chasing investors, TagZ Foods concentrated on building a product that resonated with consumers. The brand’s Consumer Stock Option Plan (Csop) was oversubscribed by 756 times, demonstrating strong consumer support.
- Rationalized Pricing: TagZ Foods adjusted its pricing strategy, offering a 25-gram pack for Rs 30, thereby making its healthier snacks more accessible to consumers. This approach reflects the brand’s commitment to balancing health and affordability.
- Diverse Product Range: TagZ Foods expanded its product portfolio beyond popped potato chips, launching dark chocolate center-filled Hemp cookies and exploring international markets. This diversification reflects the brand’s commitment to growth and innovation.
While TagZ Foods has made remarkable strides, challenges lie ahead. The brand’s sharp positioning, while appealing to Gen Z, may limit its appeal to a broader audience. Scaling the brand beyond its current niche will require strategic marketing and branding efforts. Moreover, expanding TagZ Foods offline may pose challenges, given the need for high brand awareness and presence. Competing with established giants in the chips market will require careful planning and execution.
Anish Basu Roy and Sagar Bhalotia are confident in their brand’s unique positioning and are determined to navigate these challenges. As TagZ Foods continues to innovate and provide healthier snacking options without compromising taste, it has the potential to become an international success story. Namita Thapar, Executive Director of Emcure Pharmaceuticals, is optimistic about TagZ Foods’ future, noting its urban Gen Z positioning and focus on food technology as key drivers of success. As the brand continues to grow and adapt, it has the potential to become a prominent player in the snacking industry.
In conclusion, Anish Basu Roy and Sagar Bhalotia’s journey with TagZ Foods is a testament to the power of innovation and resilience in the competitive world of entrepreneurship. Their commitment to offering healthier snacking options and catering to the needs of Gen Z consumers sets them on a path to success in the evolving snacking market.
BUSINESS
Empowering Women in Dubai’s Real Estate Market: The Vision and Journey of Leedwells Real Estate and Boon Stay

In the dynamic and competitive real estate market of Dubai, where male dominance has traditionally been the norm, a new wave of female empowerment is making significant strides. Among the frontrunners of this movement is Leedwells Real Estate, a company established in 2021 with a mission to revolutionize the property market. Recently, in 2024, they expanded their vision with the launch of Boon Stay, a company dedicated to the holiday home concept. Together, these sister companies are committed to fostering a more inclusive and diverse industry.
Leedwells Real Estate: A Clear Vision for Real Estate
Founded in 2021, Leedwells Real Estate has consistently demonstrated excellence in the property market, leveraging over 12 years of industry experience. Led by CEO Aman Kaur and Managing Director Arshe Noor, Leedwells Real Estate has solidified its reputation as a reliable and innovative real estate agency in Dubai. Their dedication to client satisfaction and market expertise ensures that clients receive personalized services tailored to their unique needs.
Championing Women Empowerment
In an industry largely dominated by male professionals, Leedwells Real Estate stands out for its commitment to empowering women. Aman Kaur and Arshe Noor recognize the success and contributions of numerous female professionals in the real estate sector. By promoting diversity and inclusion, they aim to pave the way for more women to achieve remarkable milestones in their careers.
Expanding Horizons: Boon Stay
Building on the success of Leedwells Real Estate, Aman Kaur and Arshe Noor launched Boon Stay in 2024 to address the growing demand for holiday homes in Dubai. Recognizing the city as a global travel hub, Boon Stay offers a comprehensive platform where travelers can find luxurious accommodations and curated experiences. The company’s approach mirrors popular services like Airbnb, but with a distinctive focus on luxury and personalized service.
Boon Stay’s unique business model not only caters to holidaymakers but also serves investors looking to capitalize on Dubai’s lucrative real estate market. The company offers comprehensive investment opportunities, enabling clients to generate substantial revenue through strategic property investments. This dual approach of catering to both travelers and investors sets Boon Stay apart in the competitive landscape.
A Holistic Experience
For visitors to Dubai, Boon Stay promises a seamless and luxurious experience. From arranging premium accommodations to organizing bespoke luxury trips, the company ensures that every aspect of the client’s stay is meticulously handled. This all-encompassing service guarantees a memorable and stress-free holiday, allowing guests to fully immerse themselves in the vibrant culture and opulence of Dubai.
Future Prospects
As Leedwells Real Estate and Boon Stay continue to expand, their vision remains clear: to create a more diverse, inclusive, and successful real estate market in Dubai. By empowering women and providing unparalleled services to both travelers and investors, these companies are set to redefine industry standards and contribute to Dubai’s reputation as a premier destination for real estate and luxury living.
In conclusion, Leedwells Real Estate and Boon Stay exemplify the transformative power of diversity and innovation in Dubai’s real estate market. Through the unwavering commitment of Aman Kaur and Arshe Noor to excellence and empowerment, they are not only achieving remarkable growth but also inspiring a new generation of female leaders in the industry.
Entrepreneurs
The WittyFeed Triumph: Vinay Singhal, Parveen Singhal, and Shashank Vaishnav’s Journey to Content Dominance

Vinay Singhal, Parveen Singhal, and Shashank Vaishnav have created a stunning success story with WittyFeed in the digital world, where content is king. Rising from the ashes of failed businesses, these computer experts changed course and built the second-largest content platform globally, only surpassed by BuzzFeed. This piece explores the story of these visionary founders and how WittyFeed rose to prominence in the content industry.
In 2013, faced with the setbacks of two unsuccessful ventures, Vinay, Parveen, and Shashank decided to stay the course. Ditching Evrystry.com and FollowMe247, they envisioned a content platform that catered to the needs of content creators, distributors, and consumers. This vision materialized in September 2014 with the launch of WittyFeed—a platform that rapidly ascended the ranks to become the third-most visited website in the Indian entertainment category.
For Vinay Singhal, WittyFeed is not just a content platform; it’s a technology play. Leveraging robust technology and analytics, WittyFeed ensures its content goes viral by intricately guiding content selection, creation, distribution, and monetization. Real-time data analysis and insights into user behavior empower thousands of influencers to disseminate content, making WittyFeed a formidable player in the global content arena.
WittyFeed’s strategic foresight extends to its strong network of influencers, positioning the platform years ahead of its competitors. Recognizing influencers as the distributors in the digital world, WittyFeed created Viral9.com—an influencer platform with around 15,000 influencers. These influencers, with millions of followers, redirect traffic to WittyFeed, creating a symbiotic relationship that propels the platform’s reach.
WittyFeed’s impact transcends borders, with a presence in Spain, the US, and the UK, while rapidly gaining traction in India. The platform boasts over 100 million sessions and 60 million unique visitors monthly, generating revenues of ₹30 crore in FY17. Programmatic advertising forms a significant revenue stream, complemented by sponsored content collaborations with around 70 brands, including Uber, Coca-Cola, and Zee Studios. By endearing itself to brands, WittyFeed aims to derive 40 percent of its revenues from brand partnerships.
While WittyFeed has thrived, the platform remains vigilant about potential challenges, especially as Facebook’s algorithms evolve. Vinay emphasizes the importance of steering clear of click-bait and focusing on quality content to maintain a symbiotic relationship with Facebook. Future strategies include the integration of video content, fostering collaborations with mobile apps, and seeking a series A funding round for expansion.
The success of WittyFeed lies in the synergy of its founders—Parveen Singhal, Vinay Singhal, and Shashank Vaishnav. Parveen, the Chief Content Officer, envisions video content as the next growth frontier. Vinay, with a knack for building solutions, steers the technology-driven aspects, while Shashank, the Chief Technology Officer, brings real-time data analytics to the forefront.
As WittyFeed charts a course toward greater heights, its founders remain attuned to the evolving nature of digital consumption. Vinay Singhal encapsulates the essence of their journey, emphasizing the imperative of staying at the forefront of change. The triumvirate’s journey from the brink of failure to commanding one of the world’s largest content platforms is not just a success story; it’s a testament to resilience, innovation, and the power of strategic vision. In an ever-evolving digital landscape, WittyFeed and its founders stand poised for continued impact and influence.
Entrepreneurs
Rahul Narang and Saurabh Arora: Architects of Healthcare Transformation at Lybrate

Rahul Narang and Saurabh Arora‘s combined genius is evident in the rapidly changing field of healthcare innovation as they lead Lybrate, a ground-breaking online platform for medical consultations. The story takes place against the backdrop of Saurabh Arora, who attended Columbia Business School and IIT Delhi before purposefully changing his course. 2014 saw Arora leave his position as a data scientist at Facebook in Silicon Valley in order to pursue his homegrown business goals. This crucial choice launched Lybrate in 2015, a platform that has the potential to completely transform patient-doctor relations.
Arora’s vision for Lybrate germinated during a visit to India, where he keenly observed the challenges posed by self-medication in rural areas and the inconveniences faced by urban denizens. Fueled by a determination to bridge these gaps, Arora enlisted the expertise of his former colleague and friend, Rahul Narang, who assumed the role of co-founder and chief technology officer at Lybrate.
The platform, operating as an online out-patient department (OPD), strategically deploys technology to enhance the accessibility of quality healthcare across India. Arora’s mission was to seamlessly connect patients and doctors, transcending geographical constraints. In less than three years, Lybrate has garnered over 1 lakh registered doctors, facilitating upwards of 6 million interactions monthly. These interactions span doctor searches, health queries, and appointments for consultations and lab tests.
The triumph of Lybrate can be attributed to its innovative approach and meticulous planning. Arora underscores the critical importance of aligning the product with the workflow of doctors, fostering positive word-of-mouth recommendations. The nascent stages involved securing funding, with Gokul Rajaram, a luminary in developing Google’s AdSense network, playing a pivotal role. Lybrate secured a seed round of $1.23 million from Nexus Venture Partners, Rajaram, and independent investor Vispi Daver in August 2014. A subsequent funding round in July 2015 saw a commitment of $10.2 million from Tiger Global, Nexus Venture Partners, and Ratan Tata, propelling Lybrate’s mission to new heights.
The healthcare landscape in India presents a formidable challenge, marked by a concerning doctor-patient ratio of 1:1,700, as highlighted by a joint report from KPMG and Ficci. What sets Lybrate apart is its unwavering focus on alleviating the doctor shortage. The platform’s workflow begins with anonymous health-related queries from patients, evolving into online or offline consultations as comfort levels with the doctors on the platform grow.
Lybrate’s distinctive patient engagement model places the patient at the center, offering access to a comprehensive spectrum of healthcare services. This strategic differentiator positions Lybrate favorably against Practo, its major competitor, which primarily functions as a doctor discovery platform. While Practo concentrates on appointment scheduling, Lybrate is committed to transforming the patient-doctor interaction and propelling it into the digital realm.
Despite the myriad challenges, Lybrate has achieved a commendable turnover of over ₹22.45 crore in FY15-16, with aspirations to reach ₹25 crore in the current fiscal year. The platform boasts various revenue streams, including ‘Lybrate Consult,’ allowing users to consult preferred doctors for a fee. ‘Lybrate Lab+’ and ‘Lybrate Cube’ contribute significantly to the company’s revenue by facilitating lab tests and providing tools for doctors to enhance their online presence.
As the health tech industry witnesses an influx of competitors, Lybrate’s early entry into the fray positions it as a frontrunner. However, challenges persist, and success in this dynamic landscape hinges on delivering a substantial value proposition for both patients and doctors. The journey of Rahul Narang and Saurabh Arora with Lybrate symbolizes a commitment to quality and innovation, marking the advent of a new era in online healthcare solutions.
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