Entrepreneurs
Anish Basu Roy and Sagar Bhalotia Pioneering Healthy Snacking with TagZ Foods
In the world of entrepreneurship, it’s not uncommon for individuals to embark on multiple ventures, each with its unique challenges and opportunities. Anish Basu Roy, a seasoned entrepreneur, and Sagar Bhalotia, his partner in innovation, have demonstrated resilience and innovation through their journey in the competitive snacking industry. Together, they co-founded TagZ Foods in May 2019, aiming to revolutionize the snacking landscape by offering healthier alternatives that cater to the evolving tastes of the Generation Z (Gen Z) consumers. Anish Basu Roy’s entrepreneurial journey was marked by prior experience in roles at global giants Nokia and Coca-Cola. He co-founded Shotang, a retail distribution platform, where he honed his entrepreneurial skills for over five years. Subsequently, he ventured into the healthcare sector with a brief stint at Healthifyme. However, his passion for creating innovative and healthier snacking options led him to co-found TagZ Foods.
TagZ Foods made its entry into the snacking market with a unique proposition – popped potato chips with less than 50 percent fat compared to regular counterparts. While many skeptics questioned the viability of another snacks brand in an already crowded market, Anish Basu Roy and Sagar Bhalotia were undeterred. They believed that there was room for innovation and disruption in the snacking industry. One aspect that set TagZ Foods apart from the competition was its pricing strategy. When it first launched in February 2020, a 30-gram pack of TagZ chips was priced at Rs 50, more than 100 percent higher than other conventional options. This premium pricing was a bold move and raised questions about whether it could gain mass appeal.
Furthermore, TagZ Foods aimed to defy conventional wisdom by not limiting itself to a single product or category. Anish Basu Roy emphasized the importance of diversity in their product offerings, highlighting that growth required expanding beyond a single category. This approach challenged industry norms and garnered both curiosity and skepticism from critics.
Fast forward to May 2023, and TagZ Foods has achieved impressive results. The company has reported operating revenue of Rs 23 crore, a significant leap from its modest beginnings. In FY20, the brand recorded just Rs 10.34 lakh in revenue, which soared to Rs 1.47 crore in the following fiscal year and reached Rs 8.97 crore in FY22. This remarkable growth of 230 times in just four years is a testament to the brand’s resilience and consumer acceptance. While this growth is noteworthy, it’s essential to acknowledge that TagZ Foods also faced challenges along the way. Despite the impressive revenue figures, the company reported a loss of Rs 4.6 crore in FY22. Anish Basu Roy remains undaunted, pointing out that TagZ Foods is poised for significant success in the snacking market.
TagZ Foods attributes its success to several key factors:
- Sharp Positioning: The brand’s clear focus on catering to the Gen Z demographic, which values health, the environment, and planet-conscious choices, has set TagZ Foods apart. By addressing the specific needs and preferences of this generation, TagZ Foods has captured a niche market.
- Consumer-First Approach: Instead of solely chasing investors, TagZ Foods concentrated on building a product that resonated with consumers. The brand’s Consumer Stock Option Plan (Csop) was oversubscribed by 756 times, demonstrating strong consumer support.
- Rationalized Pricing: TagZ Foods adjusted its pricing strategy, offering a 25-gram pack for Rs 30, thereby making its healthier snacks more accessible to consumers. This approach reflects the brand’s commitment to balancing health and affordability.
- Diverse Product Range: TagZ Foods expanded its product portfolio beyond popped potato chips, launching dark chocolate center-filled Hemp cookies and exploring international markets. This diversification reflects the brand’s commitment to growth and innovation.
While TagZ Foods has made remarkable strides, challenges lie ahead. The brand’s sharp positioning, while appealing to Gen Z, may limit its appeal to a broader audience. Scaling the brand beyond its current niche will require strategic marketing and branding efforts. Moreover, expanding TagZ Foods offline may pose challenges, given the need for high brand awareness and presence. Competing with established giants in the chips market will require careful planning and execution.
Anish Basu Roy and Sagar Bhalotia are confident in their brand’s unique positioning and are determined to navigate these challenges. As TagZ Foods continues to innovate and provide healthier snacking options without compromising taste, it has the potential to become an international success story. Namita Thapar, Executive Director of Emcure Pharmaceuticals, is optimistic about TagZ Foods’ future, noting its urban Gen Z positioning and focus on food technology as key drivers of success. As the brand continues to grow and adapt, it has the potential to become a prominent player in the snacking industry.
In conclusion, Anish Basu Roy and Sagar Bhalotia’s journey with TagZ Foods is a testament to the power of innovation and resilience in the competitive world of entrepreneurship. Their commitment to offering healthier snacking options and catering to the needs of Gen Z consumers sets them on a path to success in the evolving snacking market.
Entrepreneurs
The Power Couple of Instagram: Sara’s Journey to 5.5M Followers
Sara’s growing online fame is marked by her creativity, reliability, and deep engagement with her audience. From comedic sketches featuring her husband Ghaith to aspirational lifestyle imagery, Sara has effectively demonstrated her capability as an artist in keeping her followers interested in her content. With adept use of humour, honesty, and aesthetic sensibility, Sara stands out as one of the dearest influencers in the UAE.
Versatility is one characteristic that best describes Sara. She posts more on Beauty and Cosmetics, Apparel, and Accessories, but often crosses over into areas like Fitness, Healthcare, and Healthy Living. She offers a great deal of value to her audience through beautifying tips, exercises, and product recommendations among other content forms. This variety keeps audiences interested and puts her in the lead position as a go-to partner for brands who wish to create a more memorable impression.
Characterized as luxurious and a dynamic way of life, no destination aligns more with Sara’s fulfilment than Dubai. Through the travels she takes through the Maldives, Seychelles, and Turkey, Sara embodies luxury exploration spirits that epitomize Dubai as the ultimate and highly sought-after destination around the world for glamorous and adventurous characters. The tales are not just inspiring ones for her listeners but also speak to the part Dubai played in unlocking access to the extraordinary destinations around the world.
Collaborations underpin all of Sara’s accomplishments. For example, in a recently collaborated project with Garnier, one of her social media reels had nearly 4 million views with 130,000 interactions. Similarly, in another collaboration with Temu, such an engagement was conducted in an informative and entertaining manner, thus it gained an impressive 7.7 million views and about 500,000 engagements. These above collaborations represented the potential of marrying creativity with brand messages and finally producing something authentic and relatable. The synergy of relating to her husband, Ghaith, has that effect for Sara. A build-up in her persona comes about through the collaboration bestowed upon her with some quality that makes not only aesthetically pleasing but also emotionally meaningful. While comedy up to poignant moments, the dynamic between Sara and her husband, Ghaith, is something that essentially encompasses Sara’s brand. Their connection to her talents allows her to build a followership that enjoys an impressive 80% credibility score—a notable achievement, undoubtedly, within the realms of influencers.
Amazingly, the engagement metrics attached to Sara’s account average 9.6 million views and 1.1 million engagements per post. For a long time, such performance left in its wake most of her colleagues from the blogging community. Furthermore, she has averaged engagement rates between 4 and 5 percent, which is all proof that she indeed is extremely trusted and interesting for her audience.
Effects of Sara touch the lives of individuals. Her GRWM videos are revealing and inspiring, along with beauty tips and Q&A sessions that make them feel valued and included. This is genuine, and she welcomes each other with her excitement about cementing herself as one of the authentic social media icons in the UAE.
Sara represents a vibrant and dynamic culture about Dubai, full of energy, diversity, and aspirations, but she also keeps her feet on the ground, inspiring her followers through this story to pursue their passions and be true to themselves, but concurrently enjoy all of life’s pleasures.
When the digital world may dismiss trends, Sara’s story continues—logical, funny, hopeful, and full of energy. She has been an inspiration among young aspiring influencers, and a very revered personality among her subscribers, thanks to her capacity to capitalize on entertainment that also harbours heavy content. Through her consistent creation of content that deeply connects with her audience, Sara represents how true enthusiasm and authenticity contribute to a long-term record of success in an area that, from day to day, seems to be constantly changing with each shift in social media trends.
Entrepreneurs
How Varsity Tutors Connects the World through Personalized Learning
Varsity Tutors seems to be one trendsetter in the world of education, doing an edge in leveraging the technological front towards tailoring and making learning accessible. Conceptualized on the idea that every child is as special as his needs, Varsity Tutors connects learners of all age groups with experts in multiple subjects for fulfilling academic tutoring needs, professional skills training, and much more towards assuring that every individual’s unique educational needs are met.
What makes Varsity Tutors distinct is its dual platform approach. While for them, a learner has the option between in-person sessions or online and mobile platforms-most of which take place remotely-award-winning digital tools allow learners to get high-quality instructions from anywhere in the world. Where the finishing school kind of excellence in education is one aspect of the culture of Dubai, the parents and the students here have come to trust Varsity Tutors. Its flexibility coupled with highly advanced methods would dovetail easily into the forward-thinking approach towards education in Dubai.
The academic tutoring isn’t where it ends. Varsity Tutors also deals with professionals who want to up skill or achieve certifications for boosting their careers. Live, interactive learning makes some rather complicated subjects quite digestible, thus making this an engaging and very immersive experience. Online learning is ultimately isolating because with Varsity Tutors, one gets human contact and real-time feedback so that learning is effective but also fun.
Varsity Tutors boasts an impressive record: three million hours of live instruction delivered to date. Its strong showing does, in fact reflect the capacity to be flexible and grow within a highly dynamic educational landscape. The platform offers many different subjects through its extensive network of experts, giving any learner the chance to find an appropriate match for their goals. The reach of the program worldwide resonates with diverse communities everywhere-from students and professionals in multicultural Dubai, all of whom are seeking top-notch learning solutions to thrive in a competitive environment.
Innovation is one of the leading factors for Varsity Tutors’ success. For instance, learning in its mobile app is at the fingertips of the user: a user can schedule sessions, view resources, and interact with his instructor quite easily. This convenience has been a game-changer for many busy professionals and tight-scheduled students. Dubai’s bustling educational and professional scene has found synergy with Varsity Tutors’ vision. The platform aligns with the city’s goal of fostering a knowledge-based economy, equipping its residents with the tools needed to succeed in a globalized world. With its emphasis on personalized learning, Varsity Tutors supports Dubai’s mission to nurture talent and encourage lifelong learning.
The impact of Varsity Tutors goes beyond individual learners. Students will be empowered to reach great academic and professional heights, contributing to the building of a brighter future in communities around the globe. Quality, accessibility, and innovation ensure the firm does not only serve but lead an evolving education sector globally.
Varsity Tutors is a legacy of transformation and change in the face of education through technology potential. The platform combined personalized instruction with avant-garde digital tools that changed the face of learning. From young students to professionals undergoing training, there have been many from New York to Dubai and everywhere in between who have found a haven in Varsity Tutors.
Entrepreneurs
Nomadic Capital’s Visionary Founder: Ziad Ghosn’s Journey of Success
Ziad Ghosn, however, goes beyond being an entrepreneur; instead, he is a visionary who moulds industries in the GCC. Having been around over 15 years and immersed in the intricacies of the UAE market, Ghosn has converted Nomadic Capital into a thriving hub of innovation, incubating game-changing ventures in fields such as technology, food and beverage, and healthcare. Ghosn, along with his co-founder wife, Stephanie Khouri, is on the forefront of debunking traditional business models to herald smarter and more efficient solutions. He is the epitome of innovation and resilience.
Education and corporate experiences formed the base for Ziad Ghosn’s entry into the entrepreneurial world. He graduated with honours from the American University of Dubai, and a Master’s Degree in International Business from London, further helping him polish his skills in the bigger organizations of Wunderman, Y&R, Emirates Lebanon Bank, and Pragma Group. This experience gave him the much-needed knowledge and market insights to create his own ventures.
Ghosn, alongside his wife Stephanie Khouri, has partnered with Nomadic Capital Limited since 2017. Founded on a vision to introduce innovation in the GCC region, this start-up aims to tap into untapped markets by offering services either incu-bating potential ideas or undertaking their own ground-breaking initiatives. Collaboration is what made Nomadic Capital a leader in fostering innovation and tackling modern business challenges. Pushdot was the mobile application which Nomadic Capital produced and which earned the company a place among the top 50 start-ups to watch in the UAE. The app has been acclaimed within the region and has further received international accolades such as the Appy Awards in New York. This recognition has, therefore, underlined the app’s capability to update business needs through innovative digital tools.
Ghosn’s initiatives cover much more than mobile technology. Operating Nomadic Capital, he has done much to create opportunities in the food and drink sector, as, with his team, he was granted the International Business Excellence Award for Innovation in F&B. Among the concepts of the firm, of great significance is the Automat, a fast-food restaurant model whereby hot meals and beverages are dispensed via vending machines. Such a concept not only offers convenience but also addresses efficiency and operational issues in the industry.
Recognizing the potential of technological integration with healthcare, Ghosn has turned his attention to this booming industry recently. The focus of his last efforts has been on providing better patient care and streamlining business operations through advanced digital features. Through these gaps in traditional models for healthcare, Ghosn manages to deliver smarter solutions that are more accessible and promise to redefine the industry in the GCC and beyond.
The entrepreneurial pursuits of Ziad Ghosn reflect the kind of relentless drive for innovation and adaptation to modern business needs. His ability to turn from retail automation towards health care reveals the visionary of an entrepreneur who stands out in today’s competitive landscape. Through leveraging cutting-edge technology and deep market insights, Ghosn continues making opportunities that challenge conventional norms and redefine possibilities.
Through his firm Nomadic Capital, Ghosn gives more than just ideas to life; he creates a culture of innovation that resonates across industries. His entrepreneurial success is a blueprint for would-be business leaders, outlining how strategic vision and adaptability lead to transformative outcomes.
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