A Travel Enthusiast Who Founded V Resorts, Aditi Balbir

Aditi Balbir is the Founder and CEO of V Resorts, a company that offers holiday experiences that exhibit India’s true beauty. V Resorts aims to introduce the stressed Indian city dweller to fresh and undiscovered gems spread around the country. The company creates these experiences by locating, engaging, and managing off-the-beaten-path resorts, hotels, and bed-and-breakfasts.

Aditi Balbir, a management graduate of ISB Hyderabad and Duke University’s Fuqua School of Business, began her career in finance before launching V Resorts in 2014. She has substantial hands-on expertise in management and business leadership, having previously worked with prestigious firms such as Barings Private Equity, McKinsey & Company, and others.

She enjoyed traveling as she grew up, and she would frequently visit unusual locations and make friends with the locals. She has visited over 50 countries and 200 destinations around the world. So she decided to start a travel company in the country in 2014 after seeing how well travel solutions companies like AirBnB were doing. The original plan was to develop a marketplace for those with holiday homes in India, similar to AirBnB. She rapidly realized, however, that the last mile had been broken.
Because the homestays and small boutique establishments lacked professional management, they were not particularly popular. As a result, V Resorts shifted its focus to become a management firm that created and maintained customer experiences.

Her work at V Resorts has been extensive, since she developed the company from the bottom up with the goal of curating, developing, and managing distinctive resort assets in India. V Resorts currently offers over 80+ distinct experiences in quirky destinations throughout 16 Indian states, each of which offers something local while maintaining a worldwide quality of service. Every V Resort is built on a sustainable foundation by fully integrating local villages through employment, skill development, showcasing local handicrafts and cuisines, and sourcing the majority of ingredients from local markets and mandis, providing each customer with a tourism experience that truly captures the flavor of the real India.

V Resorts’ sustainable tourism activities, which include building new locations in India and engaging local communities, were acknowledged and honored by the UNTWO at ITB Berlin in 2015, as well as the renowned “Best Upcoming Resort Chain” by Lonely Planet in 2016.