Entrepreneurs
A Taste of the UAE: How Abdullah Al Mazrouei is Bringing Emirati Flavours to the World
Right in the heart of the UAE, a flavorful journey was initiated by one man named Abdullah Al Mazrouei, which gained the attention of kitchens across the world. With a passion for Emirati cuisine and a dream to make the food popular and reachable for anyone, Al Mazrouei launched Danat-a line of spices and ready mixes, celebrating the rich UAE culinary heritage. From his mother’s kitchen to the international display of packed goods, Al Mazrouei’s story is one of tradition, innovation, and deep-rooted love for the flavours of his country.
For Abdullah Al Mazrouei, the founder of Danat, this is a mission-one that urgently needs to share with the world what Emirati food actually tastes like. Less than a month since its launch, the maiden array of spices and ready-to-cook food mixes by Danat has sent ripples within the UAE, and now it’s looking up at its global expansion as visions of Al Mazrouei unfold. With a product line-up of 13 spices and ready mixes in the market, and a declared ambition to unleash 40 more products, Danat is all poised to become a household name not only in the UAE but also worldwide.
Placing the flavors of UAE in every kitchen in the world” was a simple yet profound reason for Al Mazrouei to begin the journey with Danat. Al Mazrouei is very proud of his country’s food and had always been determined to show the Emirati flavours in a way that was modern and reachable. His personal aim is to represent the Emirati cuisine in such a manner as to please both locals, expatriates, and food lovers the world over.
Present products from Danat include a variety of spice mixes, such as Arabic, barbecue, and biryani spices, along with Emirati curry and maternal post spice–an herbal mix for new mothers to add to hot drinks and soups. Three ready mixes are also sold by Danat for preparing traditional Emirati foods, including chebab, or pancakes; Arabic bread, with its additions of saffron and cardamom; and kanfrosh, a spongy, doughnut-like cupcake. This blend will not only make cooking easier but also provide the real taste of Emirati cuisine, even for beginners who have less cooking experience. Add to this mix a few staple ingredients like eggs, oil, and milk, and just follow the simple instructions. One can create delicious, mouth-watering, authentic Emirati cuisine within the comfort of one’s kitchen.
What sets Danat apart from all other local spice companies is the fact that it focuses on ready mixes. “There are plenty of companies selling spices in the UAE, but no one caters for the convenience and authenticity of ready mixes like Danat,” says Al Mazrouei, who is particularly proud of this innovation and considers it something that really sets his brand apart from others in the market.
From ingredients to recipes themselves, Al Mazrouei’s commitment to quality and authenticity can be seen in everything Danat does. The recipes for Danat’s products are all based on traditional Emirati cuisine, much of which is directly sourced from Al Mazrouei’s mother. He sometimes complains about how hard it is to take those recipes, passed down through generations, and turn them into something commercial. Traditional Emirati cooking, he says, is more akin to an art than to a science; ingredients are measured intuitively rather than according to precise measure. It has taken Al Mazrouei countless hours in experimentation to develop all the recipes to perfection, such that each product is certain to deliver the authentic taste of Emirati cuisine.
Al Mazrouei has also given much attention to Danat’s branding and packaging. The name “Danat” means “a group of precious black pearls.” Al Mazrouei likes the name because he sees it as perfectly depicting his products. The logo also contains a traditional Emirati burqa, which had been designed by a friend residing in Italy, referencing the enriched cultural heritage of the country. This is attractive, easy to use, and is targeted to appeal to both local consumers and international markets.
Entrepreneurs
Hamad Al Shaikh Awadh Ahmed Al Daggari: Crafting Legacy through TAM Perfumes
Hamad Al Shaikh Awadh Ahmed Al Daggari is the visionary founder of TAM Perfumes, established in 2004, and has managed to turn his passion for perfumery into a robust business empire. He instinctively grasps the commitment to quality and the art and science of fragrance, placing TAM Perfumes on the map as a leading name in the UAE luxury perfume industry, maintaining the cultural quintessence of Arabian perfumery.
As far as perfumery is concerned with high luxury in the UAE, Hamad Al Shaikh Awadh Ahmed Al Daggari is the name synonymous with excellence. He is the founder of TAM Perfumes Group and brings traditional Arabian perfumery experience with modern business acumen to create a brand that resonates both locally and globally. What started as a small setup in Abu Dhabi in 2004 has grown into a leading company involved in the manufacture and trade of perfumes, lotions, sprays, and traditional Bokhor. The journey of Hamad Al Shaikh into perfumery was deeply enshrined in the Arabian ways of perfume endemic to the culture of the region for many centuries. Hamad had visions of establishing a brand that would pay respects to these traditions, at the same time introducing new products to modern tastes. The success enjoyed by TAM Perfumes speaks volumes about this blend of tradition and innovation. Under Hamad’s leadership, the company is reputed for high-quality perfumes made with precision and care. Every product that leaves the TAM Perfumes facility is testimony to excellence. The use of premium ingredients, coupled with advanced techniques in manufacturing, has ensured that each bottle of perfume or lotion or every spray meets the best parameters of quality.
One of the reasons TAM Perfumes has succeeded is because of the hands-on management by its owner, Hamad Al Shaikh. He was much involved in all aspects of the business right from the outset, from the development and manufacturing to marketing and selling his products. The level of involvement allowed him to ensure stern control over quality and smoothly execute operations of the company. His vast knowledge of the industry, coupled with an acumen for business, helped TAM Perfumes in the United Arab Emirates to establish lasting relationships with their clients, developers, wholesalers, and retailers. These formed the cornerstone of the company’s growth, which has so far enabled TAM Perfumes to reach out to more clients and also be recognized as a name that sustains trust.
Quality is the pivot on which all operations at TAM Perfumes rest. Hamad Al Shaikh is conscious of the fact that in niche perfumery-a fiercely competitive arena-the quality of the product is paramount. He has, therefore, introduced strict control measures right through the manufacturing chain. From choosing the best raw materials to making sure that the finished product is well-packed, nothing has been left to chance. Hamad insists strongly on timely delivery. Fully realizing that meeting client deadlines is of essence, TAM has ensured efficient lines of production and logistics processes in place so as to make sure that its products reach their clients just in time, as it may be required. The philosophy of reliability, therefore, won customers for the company and a reputation for excellence.
Hamad Al Shaikh has ambitious plans for TAM Perfumes. Having been strong in the UAE, he is now setting his eyes on the international expansion of the company. This covers the world introduction to unique fragrances and products TAM Perfumes have to offer, while the quality, tradition, and innovation values are still upheld as set from the brand inception.
Entrepreneurs
Strategic Leadership and Cultural Advocacy: The Dual Impact of Dhaher Bin Dhaher
A man of great vision and erudition, Dhaher Bin Dhaher has been instrumental in driving forward the economic ambitions of the emirate. As a trusted advisor to both ADGM and ADED, his strategic insights have fostered not only growth and innovation but also positioned Abu Dhabi as a global hub for financial and economic excellence. Beyond his advisory roles, the entrepreneurial spirit of Dhaher has shone bright in the creation of Villa 515, which celebrates the rich culture and heritage of the UAE, entrenching him even further in shaping the nation’s future.
Dhaher Bin Dhaher is a name that echoes leadership, innovation, and deep commitment to the economic development of Abu Dhabi. With a high level of experience from the extensive background in strategy, investments, economic development, and policy, Dhaher has emerged to be one of the individuals reputedly trusted in the country’s endeavours in positioning the UAE to be world-leading finance and economy. He is an Advisor to the Chairman at Abu Dhabi Global Market (ADGM) and Abu Dhabi Department of Economic Development, ADED. ADGM was founded in 2015 as Abu Dhabi’s international financial centre, with the founding mandate of connecting the UAE to the world. Under the mentorship of Dhaher, ADGM has indeed grown into a busy financial hub-a magnet for investments and a hotbed for innovation in key sectors such as fintech, insurance, and asset management.
Equally remarkable is the work of Dhaher with the Abu Dhabi Department of Economic Development, or ADED. ADED was also responsible for the economic development of the emirate through policy formulation attracting investment, and diversifying the economy. His strategic counsel has guided ADED to manoeuvre through the complexities of a rapidly shifting global economic landscape that enables Abu Dhabi to remain competitive and resilient against whatever challenges it may face. Among aspects in which Dhaher contributed powerfully both in his work at ADGM and then at ADED was his focus on innovation and collaboration. He realizes that in today’s interconnected world, no organization can achieve success in isolation. Through partnerships between public and private sectors, Dhaher has developed a collaborative ecosystem that fuels economic growth and encourages the sharing of ideas and resources. This was particularly the case with the development of the Abu Dhabi Fintech, where ADGM established itself as the leading centre of financial technology in the area.
Dhaher Bin Dhaher is also behind Villa 515-a way of life and media platform that celebrates the culture, heritage, and creativity of the UAE. Since its launch in 2013, Villa 515 has turned itself into a force to be reckoned with in the UAE cultural landscape: a glittering venue for content creation that showcases the richness and diversity of Emirati culture. For him at Villa 515, Dhaher created a space wherein tradition meets modernity, showcasing only the best of the UAE for both local and international audiences. There is no single aspect of Villa 515 where the passion of Dhaher for promoting identity and values of the UAE does not manifest. The platform ranges from features of traditional Emirati crafts and cuisine to profiles of contemporary artists and designers shaping the UAE’s cultural scene. Dhaher has combined the old with the new, deriving a platform through which heritage in the UAE is preserved, yet pushes boundaries toward creativity and innovation.
It can be expected that the influence of Dhaher Bin Dhaher will further increase. His loyalty to economic development, added to innovation and the conservation of culture, turns him into an important player in the continuing transformation process of the United Arab Emirates. In fact, Abu Dhabi will continue its transformation as a global economic powerhouse; no doubt, the vision and leadership of Dhaher will play a very critical role in moulding the emirate’s future.
Entrepreneurs
The EHS Innovator: How Elfatih Salahaldin Ahmed is Transforming Workplace Safety
Having spent a number of years working in QEHS-related services, Elfatih has dedicated his professional life to the development and implementation of standards that guarantee workplace safety and at the same time nurture a culture for continuous improvement. Leading risk assessment, hazard analysis, and employee training, he is an important reference in the field when it comes to leading organizations toward safer and more efficient operations. Elfatih Salahaldin Ahmed is a seasoned and dedicated professional in the QEHS industry, and his QEHS career has been dominated by the pursuit of excellence relentlessly, with profound commitment to safety and profound comprehension of engineering principles which form the bedrock of good QEHS practices.
With years of experience in management and engineering, Elfatih’s realm of experience encompasses a broad scope of responsibilities that are vital in maintaining and improving workplace safety. He is also competent in the development and deployment of EHS standards that provide the foundation on which safe working environments can be established. These are not just theoretical sets of standards, but very practical and actionable frameworks that should be integrated into daily operations to ensure that safety is not compromised at any level within an organization.
This is not all; his role goes beyond setting such standards. Elfatih actively involves himself in monitoring the implementation of the HS (Health and Safety) and Environment Management System across various projects. This step-by-step approach allows him to guide and lead in real time, ensuring leading and lagging indicators of EHS performance are analyzed down to the bone and appropriately addressed. By closely monitoring the leading and lagging indicators of EHS performance, Elfatih is in a position to ascertain that potential hazards are noted and mitigated before they can be incidents that affect the workforce. Hence, he stays ahead in safety. What really reinforces much of Elfatih’s value addition in the QEHS industry is work in the realms of emergency preparedness. He proves adept at taking up the preparation of thorough Emergency Plans that will enable organizations to rise to the challenge of any unforeseen incident. He further complements this with his expertise in Risk Assessment and Hazard Analysis, where he systematically evaluates variance in potential risks and further plans mitigation strategies. It is this attention to detail and foresight which make Elfatih stand out among his peers.
Elfatih has great interest in continuous learning and development. He believes that a well-trained workforce is the cornerstone of any successful safety program. As a result, he carries out Internal Audits and Inspections to ensure that all the safety protocols are in place and followed consistently. He also participated in Employee Training with regard to equipping them with knowledge and skills to participate actively in making the workplace safer.
Elfatih’s leadership qualities also ensure that his people are motivated and guided toward the realization of strategic targets. With his strong analytical skills, he can evaluate the most intricate situations and come up with solutions that are effective and sustainable. Whether it’s guiding a team through intricacies from product life cycle management-from offering, sales, and project handling to commissioning and after-sales services-or leading in a safety initiative, Elfatih takes a strategic, goal-oriented approach.
With deep product knowledge and their life cycles, Elfatih adds another layer of value by taking this expertise in safety matters through each stage-from the initial offering and sales process to project execution, commissioning, and post-sales support. This all-inclusive understanding ensures that every minute detail of product and service delivery is integrated with safety in mind, thus contributing to higher customer satisfaction and a better reputation for the companies he works with.
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