A Sales Freak Entrepreneur and Author, Nidhi Vaderra

Nidhi Vaderra is an author and an entrepreneur who founded Vertical Hyphen which is a sales edtech platform that caters to three verticals: B2B corporate training, digital learning (edtech), and SME consulting for sales strategies and business transformation.

Nidhi felt she had gathered enough research material for a book, titled “Romancing Targets,” based on her extensive sales experience and interactions with peers in the field. Digital platforms were gaining traction while she was writing the book. This got her thinking and made her want to share her knowledge with the rest of the population. Because most books are written in English, the vernacular population found it ineffective. With this vision in mind, she launched her YouTube channel, where she has so far reviewed over 130 books in Hinglish.

Nidhi, ever the workaholic, decided to start a business in sales education and founded Vertical Hyphen. The fundamental issue she seeks to address is shifting people’s mindsets and assisting them in accepting the fact that whether we are a student or a teacher, a homemaker or a startup, a writer or a finance professional, young or old, a child or a parent, a digital agency or a manufacturing business, we are all selling – whether a product, service, or an idea. Nidhi’s plans include writing more books focused on sales and business, creating more opportunities to interact with the country’s youth, and working closely with the startup ecosystem, in addition to growing as a team, gaining more clients, and creating more digital content.