BUSINESS
Shrinivas Shinde is giving a tough competition to Airbnb with his startup Playace
Shrinivas Shinde is the founder of Playace, which is an online community marketplace where people can list, discover, and book unique house parties around the country.
Shrinivas is an experienced director with a track record of success in the media production industry. Business planning, sales, customer relationship management (CRM), market research, and management are all areas where he excels. He is a Professional having a marketing master’s degree from Kingston University.
Shrinivas was waiting for his Uber ride in LA on a Friday evening in 2016 when he came saw a bunch of young people heading to a house party with bags full of alcohol. This triggered a flashback and a revelation moment for his startup, Playace, which aspires to be the Airbnb of house parties.
The Mumbai-based network, which was launched in 2017, matches those who want to attend home parties with those who want to host one. It has now enabled over 1000 house parties in India’s main cities. It positioned itself as an immersive marketing platform, allowing companies such as Bacardi, ITC, Star Sports Select, We Work, Crossword, and White Owl Breweries to reach out to a variety of social groups through house parties.
According to the founder, Playace has not only become a platform for helping hosts monetize their properties, but it has also assisted urban people in finding their own community and overcoming isolation.